There were two incidents over the past two days that came together for me in a powerful way.
The first was while I was on Papa John’s website and noticed its iPhone app. I thought, well, of course. How many times do I think ordering pizza for dinner on my way home from somewhere? There are lots of good pizza places around. Whoever makes it easiest for me wins the business, right? Creating a mobile app for takeout pizza is a no-brainer.
The second was yesterday when I scanned the QR code on the cover of a printer’s self-promotion mailing. The code took me to a traditional webpage that on my phone looked to be in 2-pt. type. iPhone screens are a decent size, but navigating the page was difficult. I could zoom in and move around, but if I had been looking for something specific, I would have had trouble finding it. Kudos to the printer for getting its toes wet using QR codes, but I wondered how much thought had been given to the experience of the user once they scanned it.
Then I thought — Papa John’s.
Printing is a lot like takeout pizza. You often don’t realize you need something until you’re out of the office, doing something else, then — bam! — you remember what it is you need to do. If that happens to a client of yours, how easy is it for them to use their phone to access your website and contact you? To place an order? Check on the status of a job?
If cellphones are today’s laptops, shouldn’t we all be as concerned about the mobile B2B experience as we are the in-office experience?
Just like great pizza, there are lots of great printers out there. How seriously are you taking your customers’ mobile experience with your company?