YouTube, the video-sharing phenomenon all began during February of 2005, and ever since, it has captured the eyes and attention of millions of viewers. The vast variety YouTube offers allows people to view anything like the latest music video premieres, instructional videos of how to play musical instruments, the latest bizarre home videos, or educational videos of a particular subject. You could easily name YouTube as the new video-encyclopedia of news, entertainment, sports- you name it!
Something special about YouTube is that it makes it easy for anyone to become “broadcasters of tomorrow”. How do they make this possible? Perhaps it is because of these two very important details- making it simple and social media.
Simplicity is the name of YouTube’s game. Once you create a free account with them, you suddenly have access to share videos with everyone who has access to the Internet. This is fantastic news for businesses who love getting their latest news out to the public in fun and creative ways. If the videos you would like to share are on your computer, simply hit the link “Upload” and you can choose whatever videos you would like to broadcast. You can add titles, descriptions, keywords, and links to any of the videos, which is great if you are trying to create a marketing campaign for a business. You can even create your own company or personal page of videos, so you can have a gallery of videos that are all together in one place.
Now that you have your videos up and running, how do you share them? Social media is the best way for videos to spread rapidly to a large amount of people quickly. If you have Facebook, Twitter, or LinkedIn, put it in your newsfeed. Facebook has features where you can add the link of the video in your posts, which makes it possible for viewers to watch the video directly from their Facebook newsfeed. If you have a blog, specifically with WordPress, you can include the video directly in your blog posts, as well. Video-sharing across your social media platforms, especially by using YouTube, is great. It can expand your audience because not everyone prefers reading articles; some just simply want to watch a person talk about a certain topic. Creating videos can be fun, interesting and it gives you or your business a personal touch!
Before you start, read these quick tips!
- Make them short! 1-2 minutes is all you need to be informative and memorable.
- Give variety! Humor, company fast facts, tour your office, and interview some co-workers. Show the social side of yourself!
- Bring YouTube with you! If you are going to an event, make a quick live clip of what event you are at and what you are there for.