I’ve been posting about QR codes in Digital Nirvana for about a year now, and whether in comments to my posts or in industry discussion groups, I continue to be amazed how often people question whether QR codes are just a lot of hype. QR codes are just a gimmick, aren’t they? Well, the data says, “Not so!”
According to MGH’s QR Code Usage and Interest Survey:
- 65% of people have seen a QR code.
- Of these, 49% have scanned them.
According to Mobio’s “The Naked Facts” (based on data pulled directly from the company’s servers July – December 2010):
- QR code scanning is up 1200%.
- 62% of QR users have scanned codes multiple times.
This is not a fad. QR code use is part of a growing trend of consumers using their phones to interact with their environments, including print. Mobile is becoming one of the most important methods of communication in both B2B and B2C environments.
As I said in an interview with Dr. Joe, the mechanics may ultimately change, but whether it’s a QR code or some other technology, the dynamics of using mobile phones to interact with printed materials and environments is here to stay. Naysayers had better get used to the idea.