Putting the Wow in any offer requires understanding and delivering value. If you want to understand the value of TransPromo, you need to look at it from a few different perspectives:
- What does marketing (your customer) value?
- What creates value for the organization producing the document?
- What does the end-recipient of the document (your customer’s customer) value?
If you can understand and deliver value for all three of those groups, Wow! What an offer!
TransPromo, which involves leveraging transaction data to deliver relevant, personalized customer communications, provides this opportunity. The capability to add relevant marketing content to transaction documents, such as statements, invoices, and electronic payment notifications, is tremendously valuable to marketing because it allows the marketing budget to be used more efficiently and, in many cases, more effectively. For example, TransPromo can:
- Replace direct mailings to customers by leveraging campaign content on the transaction document
- Reinforce and promote campaigns delivered via other channels (see our new ad on MTV! Visit our website for the latest discounts!)
- Generate improved response rates and develop stronger customer relationships by making offers that are relevant to each reader and delivering “point-of-need” content triggered by customer data
If want to read the rest of this article and for more like it, visit www.OceWow.com to download the July Newsletter!