QR Code Data: Somebody Had to Aggregate It

By | November 8, 2011

Every now and then, I stumble across a new set of QR code data and think, “Gosh, somebody really should put all this data in the same place.” If all that mobile processing company data, QR code scanning vendor data, and individual company data were all combined into one location, how useful would that be?

Since nobody else seems to have done it, I did.

The report is called “QR Codes: The Data Speaks,” and it aggregates the adoption, trends, and QR scanning public demographics, attitudes, and expectations into one set of pages. I don’t know about you, but at least for me, it was a really helpful exercise.

Here is some of what I pulled together:

  • Between Q1 2010 – Q1 2011, ScanBuy found an 850% increase in active users, 400% increase in use application downloads, and 810% increase in total mobile barcode scans. Scans are now coming through its ScanLife system from 128 countries around the world.
  • Between Q1 – 2010 – Q1 2011, Mobio Identity Systems (mobile payments processing company) shows a whopping 4549% growth in global QR code scanning.
  • 3GVision (i-Nigma barcode scanning software) shows scans from Q3 2011 growing by 20.0% in a single quarter alone, with daily scans coming from 141 different countries around the world.
  • One of the fastest growing demographics of QR code scanners is the 55+ age demographic.
  • According to Mobio Identity Systems, QR scanners are overwhelmingly female (68%). According to ScanBuy, they are primarily male (57%).
  • While 1D barcode scanning is leveling off (such as scanning UPC barcodes for price shopping), the scanning of 2D barcodes like QR codes is still on the sharp rise.
  • The number one global market for QR codes is . . . the United States.

This was an interesting exercise, and while the data is admittedly difficult to reconcile sometimes (not coming from unbiased sources; some global, some national; some including different types of mobile barcodes, not just QR codes), there was a very consistent picture.

Mobile barcodes are mainstream — very much so.

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2 thoughts on “QR Code Data: Somebody Had to Aggregate It

  1. Heidi Tolliver-Walker Post author

    Thanks, Patrick!

    FYI to anyone who clicked through the link. I lowered the price on the report this morning. Price differential refunds to anyone who already purchased and lower price for anyone else going forward.

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