It’s all over the Internet, stuffed into every eNewsletter, offered up on any website that works, glowing LED at every click. It’s marketing VIDEO. By the end of 2012, we’re going to be seeing so much of it people will begin to ask [all over again] whether “this is the death of print.”
Examples? How about the following three videos, all of which landed on my desk in a single morning (December 1).
Square2Marketing has its “Video Marketing Minute.”
Direct Marketing IQ [Target Marketing Group] has DMIQTV.
Production Solutions features Package Formats that will get your attention.
None of these videos are fancy-schmancy. They feature real people talking about — and demonstrating — marketing expertise. The films are short, sweet, and targeted.
There’s plenty more where this came from, so if video isn’t on your 2012 calendar (yet), you still have 30 days to put it there. Happy New Year!
p.s. In its Who’s Mailing What archive report, DirectMarketingIQ.com reported a big crash (33% decline) in B2B direct mail in 2011. Please note that all of the above videos are B2B efforts.