According to the “Mobile Media Report” released by Nielsen at the end of 2011, the number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010.
Marketers everywhere must adapt to this growing trend. Mobile is changing the way that people search, find, and consume information. Can printers capitalize on that need? Here are three areas where a service provider may be able to do so successfully.
Smartphones certainly present challenges to marketers both in terms of layout and functionality when it comes to their website.
Many marketers may be in love with the Flash objects that they display prominently on their corporate website; however, those items may either load slowly when viewed on someone’s phone or even not at all (as is the case with the iPhone and iPad).
Also, mobile websites certainly need to be simplified. The content needs to be clear concise, Forms need to contain only the most necessary fields, and the amount and file size of images on the website should be reduced.
Many marketers will be scrambling to solve those challenges in the months to come. Thus, service providers have a tremendous opportunity to provide mobile website design, consulting, and hosting solutions to their clients.
Many service providers that traditionally have provided print have also started offering email services to their client.
The growth of smartphone ownership will continue to increase the percentage of people that are reading emails on their mobile devices.
Thus, service providers that are providing email solutions have the opportunity to offer consulting, design, and measurement services to help their clients effectively reach the mobile audience when it comes to email distribution.
According to a report from Portio Research, 8 trillion SMS/Text-messages were expected to be sent in 2011. Yes, that media is often used as a communication method between friends and family. But many businesses have found success with it as well.
A print service provider could incorporate SMS/Text into their campaigns that they run for clients in a number of ways. It could be used as a call-to-action on printed collateral to enable someone to opt-in for news alerts or to enter a contest. In that scenario, the service provider would be providing tremendous value to their client because they’ll be helping them to build up their marketing database. SMS/Text can also be used as a way to push out reminders or other brief alerts to people that may have registered to attend a seminar, open house, or another sort of event that a company may be hosting.
There are and there will continue to be plenty of other ways for printers to grow their business by incorporating mobile solutions. QR Codes continue to remain relevant as a great way to integrate print and mobile. Also, technologies such as Near Field Communications may emerge sooner than later to provide marketers with yet another way to engage the mobile audience.
In all these cases, marketers are going to need help successfully building, managing, executing, and measuring mobile solutions. The opportunity for service providers to help is there… Are you ready to grab it?