Here’s Where You’ll Likely Find the Next DM Revolution

By | March 22, 2012

In mid-March, a new LinkedIn Group — Digital Postal Mail and e-Postal Cloud Solutions — popped up. The first question posed to the group was, “With Doxo, Zumbox, Intuit’s Mint, PageOnce, Pitney Bowes’s Volly, and Manilla leading the way, what demographic is likely to be the first to adopt?”

So who are these new digital folks and what are they offering. Here’s a quick rundown.

Doxo Provides free cloud storage and easy retrieval for bills, statements, and important documents. To participate, the user adds accounts selected from the doxo directory to create folders in which to store documents. Doxo incorporates pay documents with amount due and due date, review documents, receipt documents, and generic documents.

Manilla gathers all of the information needed to manage bills and accounts and puts it in one secure place, available 24/7. With automatic reminders, Manilla lets users know when important bills are almost due, or when rewards points are about to expire. Manilla includes free storage, custom alerts, reminders, and 24/7 access. Manilla has automated access to more than 1,200 service providers in the U.S., such as cell phone, cable or satellite, bank, credit card and other companies.

Pitney Bowes’s Volly  is a customer-based digital platform that consolidates bills, statements, coupons and other mailed content in a single, secure online application. By enabling the use of both physical and digital mail, Volly enables users to connect with customers in the way they prefer. Chuck Cordray, president of Volly says, “Right now, Pitney Bowes is working with mailers and service bureaus to meet the demand for change in the industry, while still maintaining the brand integrity of their customers and confidence of consumers that modernizing their interactions with businesses can be done easily, effectively and, best of all, for free.”

Zumbox works with mailers to deliver a digital version of the mail they already send to your digital postal mail account. Sign up is free, by providing your name and street address. Zumbox then automatically matches consumers with companies that mail to the consumer’s address and which support igital postal mail.

So, to address the question, who will adopt first? The LinkedIn discussion was lively. Matt Swain, associate director at InfoTrends, reported that “The consumer is in control and will expect access to the document through a number of channels – print, biller direct, consolidators, digital mailbox (digital postal mail), mobile app, etc. It is the job of the businesses to ensure that they are providing a strong consumer experience.”

Personally, I’m betting the adopters will be people who:

1. Are part of the big move to mobile and pad devices;

2. Feel comfortable with online financial transactions;

3. Have embraced social media and have zero concern about “putting it all out there;”;

4. Are desperate to somehow manage, with technology, a life made overly complex by technology itself.

In short, like it or not, I’m expecting widespread consumer acceptance … and I’m betting it will happen in 2014. You?

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