You cannot miss this week’s Super-cool Fold of the Week! This Unique and Amazing Oyster Fold was produced by Rider Dickerson in Chicago and served as a capabilities brochure. This incredibly unique format is not something you in see everyday direct mail and really stands out because of that. The fold is packaged in a custom envelope and first presents in a square format which opens to reveal three inserts showcasing various print capabilities on different paper types. When fully opened, this large piece showcases everything Rider Dickerson is capable of. Talk about impressive advertising!