Hey . . . Toshiba Was Listening!

By | June 26, 2012

If you haven’t seen it, the news is everywhere — from PC World to The Big Picture to The Recycler, all the news outlets are reporting that Toshiba has canceled “No Print Day” in response to industry pressure.

While I won’t try to reinvent the wheel, what I do want to say is thanks to everyone who participated in the discussion (on both sides) here on The Digital Nirvana. Sure, there were some big hitters like the Printing Industries of America placing pressure on Toshiba, but that pressure wouldn’t have meant very much if there hadn’t been a public, high-volume outcry at the grassroots level first.

When I post, I often encourage people to respond by writing in comments. When I say, “What do you think?” I actually mean it. I want people to comment and create some kind of dialog. That dialog matters. The response from Toshiba is proof that it does.

If no one had commented on the blogs, on the LinkedIn groups, in the comments sections of magazines’ websites, do you really think Toshiba would have pulled the plug?

So keep those comments coming. People are listening . . . and sometimes your voice makes a noticeable difference.

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5 thoughts on “Hey . . . Toshiba Was Listening!

  1. Stephen Eugene Adams

    Thanks to everyone in the industry trade who helped Toshiba understand the error of their ways. Now all we have to do is educate the rest of the world that print and paper do not harm the environment and, in fact, create more trees and jobs.

  2. Noel Jeffrey

    Heidi,
    I agree that the social media response was key to Toshiba’s decision. I think people did a particularly good job expressing themselves on Facebook.

  3. Noel Jeffrey

    Heidi,
    I agree that the social media response was key to Toshiba’s decision. I think people did a particularly good job expressing themselves on Facebook.

  4. Heidi Tolliver-Walker Post author

    I also saw a lot of people using LinkedIn to share their blog posts on the topic with many, many people in their LinkedIn groups. That helped the message spread like wildfire, too. People focus on Twitter and Facebook, but LinkedIn can be a really powerful social media tool, too!

  5. Heath Cajandig

    Toshiba goes from a company few people cared about in the production printing space to one that suddenly appears to be caring and on the side of print providers after learning the error of their ways.

    Providers now feel closer to Toshiba and office users didn’t care about the print free day anyway.

    Who really won?

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