Sophisticated QR Gets Easier

By | August 24, 2012

Even as I continue to hear that QR Codes are going the way of the horse and buggy, the use of QR Codes just seems to grow. I see them on my envelopes. Invoices. Postcards. Email. Posters. Even my watermelons now. Really. (Yes, I scanned the watermelon and am looking forward to trying some of the watermelon recipes on the well-designed mobile site).

More and more, we see QR and other 2d barcodes printed on documents or contained in email without any explanation or incentive whatsoever. That’s because increasingly, consumers know what to do with them. If they go to a stinky site, they’ve got a massive data plan. No big loss.

Today I received an email from QReate&Track, interlinkONE’s QR Code platform. Things are getting more sophisticated over there. Now you can track the location of people who scan your codes. You can insert an image or graphic to brand the code or make it more interesting.

Like everything else, what was once a pain in the neck and required dedicated time, effort, and expertise has been automated and made easy as a click.

I’m not promoting QRand&Track over any other QR Code application, but the point is this. Once we start automating more sophisticated functions (and even making some of them free), we’ve passed the threshold of adoption. I think we can finally stop asking, “Have QR Codes gone mainstream?” and “Do I need to deal with this now?”

The answer, at this point, is yes.

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4 thoughts on “Sophisticated QR Gets Easier

  1. Robert

    We have a powerful solution called AccuTrace, when the QR Code is scanned you (the sender) get a instant email/text, identifying the scanner,date/time/GPS-location/ and scan device type. All while you redirect the scanner to the URL of of your choice,down to piece level in any size mailing.

  2. Jason Pinto

    Heidi,
    I just wanted to say thanks very much for sharing this news about our QReate & Track product. But more than that, I want to say thank you for all of the work that you have done promoting the benefits of QR Codes, for promoting best practices, and for sharing practical examples for inspiration.

    You have been and continue to be a leader in helping to move our industry forward!

  3. John Foley, Jr.

    “Horse and Buggy!” I love that. The Personalized URL may be dead, but QRCodes are just getting started in my mind. Every day more big brands are using them. How soem ask? “TO REACH THE MOBILE AUDIENCE!” I know I was yelling, it was on purpose so folks understand the real reason for using QR in Mobile marketing efforts. Great post as always. Let me please add that the Mobile website experience is most important in these campaigns! Finally, Mobile Marketing is a huge opportunity for the Service Provider. However, for the Service Provider that still thinks only print, they are in trouble whether they embrace QR or not.
    Thanks for a great post Heidi!

    John

  4. John Foley, Jr.

    “Horse and Buggy!” I love that. The Personalized URL may be dead, but QRCodes are just getting started in my mind. Every day more big brands are using them. How, some of you ask? “TO REACH THE MOBILE AUDIENCE!” I know I was yelling, it was on purpose so folks understand the real reason for using QR in Mobile marketing efforts. Great post as always. Let me please add that the Mobile website experience is most important in these campaigns! Finally, Mobile Marketing is a huge opportunity for the Service Provider. However, for the Service Provider that still thinks only print, they are in trouble whether they embrace QR or not.

    Thanks for a great post Heidi!

    John

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