Even as I continue to hear that QR Codes are going the way of the horse and buggy, the use of QR Codes just seems to grow. I see them on my envelopes. Invoices. Postcards. Email. Posters. Even my watermelons now. Really. (Yes, I scanned the watermelon and am looking forward to trying some of the watermelon recipes on the well-designed mobile site).
More and more, we see QR and other 2d barcodes printed on documents or contained in email without any explanation or incentive whatsoever. That’s because increasingly, consumers know what to do with them. If they go to a stinky site, they’ve got a massive data plan. No big loss.
Today I received an email from QReate&Track, interlinkONE’s QR Code platform. Things are getting more sophisticated over there. Now you can track the location of people who scan your codes. You can insert an image or graphic to brand the code or make it more interesting.
Like everything else, what was once a pain in the neck and required dedicated time, effort, and expertise has been automated and made easy as a click.
I’m not promoting QRand&Track over any other QR Code application, but the point is this. Once we start automating more sophisticated functions (and even making some of them free), we’ve passed the threshold of adoption. I think we can finally stop asking, “Have QR Codes gone mainstream?” and “Do I need to deal with this now?”
The answer, at this point, is yes.