Responsibility, Sustainability and Print

By | November 11, 2012

Every year, technology allows companies to make more responsible decisions about the environment, and with each passing year, awareness amongst business owners and consumers seems to be rising. The American Forest and Paper Association reported that paper recovery from 2011 was up to 66.8%, which is over twice the conservation compared to 1990. Energy usage is down, Greenhouse gases are down, and all indications show that these trends will continue. What is at the core of these significant industry shifts?

Organizations are taking steps to reduce environmental impact and can make smart decisions about the supplies they do use. The Forest Stewardship Council (FSC) is an international not-for-profit organization designed to reduce environmental impact. Organizations displaying the FSC logo guarantee that the product comes from responsible sources—environmentally appropriate, socially beneficial and economically viable.

Additionally, modern print equipment, especially printers with “waste-free” systems and roll-to-roll printing (that starts printing the first page as soon as the roll begins) produce amazing image quality and reduce waste. Digital printing, by nature, is significantly more waste-efficient, as the chemicals and proofing associated with offset printing are reduced.

The video above illustrates the fluid process of quality management with sophisticated digital print machinery, where the documents can also come to a complete stop and restart, without any white pages in between, mid-run without having to restart the process or check and discard proofed documents.

“Reduce, Reuse, Recycle” was a mantra that was stressed to me at an early age, and responsible printers are doing just that. Printers nationwide can rejoice in the fact that a combination of environmental responsibility and advances in technology are making a difference in the preservation of our natural resources.

As an FSC-certified company, we are not only cognizant of environmental impact, but we are also investing in technology, like the Océ ColorStream® 3500, that emphasizes the importance of waste reduction and how it impacts the sustainability of our environment.

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