I often see online discussions about the virtues of hand addressing over using traditional addressing, and when this happens, my thought is, “Well, of course!” Hand addressing stands out from the same old, same old addressing you see in the mailbox every day.
But then, so does a handwriting font. You may not mistake it for real handwriting, but it’s still different enough to grab someone’s attention. Even if the recipient’s response is, “Oh, look! Another handwriting font trying to fool me into thinking this is real handwriting,” it still gets them to look for that extra second or half-second that can make the difference.
So when I see these discussions, I remain mystified by the fact that the discussion always seems to revolve around the same old thing. To me, the more relevant question is, has anyone bothered to do a split test to see whether there is a difference between true handwriting and handwriting fonts? Is anyone asking that question?
Has anyone out there done a split test on real handwriting vs. handwriting fonts? What was the result?