Give Me An Easier Way to Do Content Marketing

By | October 10, 2013

People are chattering more and more about “Content curation” as a vital part of “content marketing.” How does it work?

In hopes that a comparative demonstration might help, I’ve applied three popular curation technologies — Scoop-It, PaperLi, and RebelMouse — to one of my  websites, OurFoodNews. All three technologies are free for the basic service.

A. Scoop-It
Scoop-it was my first foray into content curation. Actually, I first set this up 2 1/2 years ago for another of my websites, HomeInvasionNews. I saw that Scoop-It  sent a lot of people to that website, so when I created OurFoodNews, I set up another account for that.

Scoop-It is easy to use. You set up an account, tell the program what to search for on the Internet, and then wait for the program’s “suggestions,” which show up 100 at a time. You click on your choices and they display on your pages. My favorite dimension of “Scoop-It” is its capability to search the net based on your selected keywords. The other two programs are based on pre-designated “topics” and/or Twitter.

Also, Scoop-it offers you, the creator, the option to include your own “insights” on what you’re choosing to post. I like this personalization feature.

Google can find your Scoop-It pages, so I always make sure to feature a post directly from (after all, I am trying to drive traffic there, right?). In addition, though, the program  will “create a newsletter” for you. This newsletter can feature between 4 and 24 of your “posts” and it uses “MailChimp to deliver the goods. It’s a decent looking eNewsletter and an easy way to send out  relevant news to your customers … which brings me to PaperLi, the second option.

Example No. 1:

B. PaperLi
PaperLi is the first auto-generated newsletter I’m aware of. PaperLi builds its content from Twitter — which includes your own tweets or tweets gathered around the Internet, all based on pre-determined “topics” you designate. Unfortunately, the “topics” from which you can choose are restricted.

In OurFoodNews, for example, there is no “food” topic, so my PaperLi is generated from tweets related to four words: environment, health, education, and science. And, since the content is generated from broad topics, lots of stuff I don’t want comes in… but I also can go through the newsletter pretty quickly and delete anything I don’t like.

What’s best about PaperLi is that the service offers to generate daily, weekly, or monthly editions automatically and PaperLi will “tweet out” each edition to the Twitter folks from whom the content was generated. That’s a nice touch that helps you reach out to folks with whom you might have otherwise not connected.

Example No. 2:

C. RebelMouse
Say hello to the new kid on the block: RebelMouse. This technology is still in beta, but I like it a lot. I set up my first issue last night. It took about two hours, including choosing design and figuring out which logos to upload, etc.

This newsletter is noteworthy for its design savvy and layout options. If you’re visual, you’ll love the many different looks from which to choose — or, you can build your own.

As with Scoop-It and PaperLi, RebelMouse invites you to get very involved in choosing the content, deleting content you don’t like and moving items around on the page.

RebelMouse offers the option to email the page you’ve created, but, so far, it looks like you’ll need to make your own email list (somebody out there, correct me, please, if I’m wrong). Still, I’m expecting great things from this particular “content curation” machine, which offers content curation options tailored to individuals, bloggers, publishers, brands, and events.

Example No. 3:

So, what’s your thought? Opened side-by-side, which content curation technology do you like?


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4 thoughts on “Give Me An Easier Way to Do Content Marketing

  1. Henley Wing

    Hey Nancy, great article! Those are some great curation tools. I’m actually building a tool myself that lets you discover the most engaging content for a particular topic. Was wondering if you think it’d be useful to you or your readers? It’s at

  2. Nancy Scott

    Hi, Henley… Thanks for your comment. I stopped by and it looks interesting. Generally speaking, though, I don’t like to grant access to my Twitter account, particularly for services to which I must grant permission to update my profile and/or post tweets for me. Can you tell us more about how buzzsumo works?

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