We’re hearing a lot about inbound marketing lately — instead of reaching out and pulling people in, you create an environment that allows people doing online searches for products and services like yours to find you.
You may not have paid much attention to inbound marketing because it’s not a service you feel ready to offer your clients, but you should be paying attention because it’s something you should be using to promote your own business. (Then, once you’re in a groove and really “get it,” you can then start offering it as a service, too.)
HubSpot recently created a great, free e-book on the ABCs of Inbound Marketing. It lists the components of inbound marketing in the form of an ABCs list. There are 26 of them, each corresponding to a letter of the alphabet.
A = A/B Testing
B = Blogging
C = Conversion path
D = Dynamic content
E = Email marketing
And so on. (You get the idea.) It’s a great, concise checklist for the components of a well-rounded inbound marketing strategy. In marketing your business, it’s worth a look. Especially since it’s free.
Can anyone guess what “Y” is? (Without downloading the e-book first!) It might be fun to see what ideas you come up with. Take a guess.
Download HubSpot’s e-book here.