In Case You Missed It — Postal Rate Increase Approved

By | December 30, 2013

In case you missed it, the PRC approved the 4.3% exigent price increase starting January 28. So get ready — here it comes.

While the rate increase will have the greatest impact on catalogs and large commercial mailers, it will have an impact on marketers of all sizes, as well.

How are you planning to handle this with your customers? Simply raise prices and explain that even the U.S. Post Office deserves a raise (even one that is higher than CPI every few years)? Offer to improve their targeting? Improve the robustness of your data management and list hygiene services? Perhaps use it as an opportunity to encourage them to add more robust metrics so they can cost-justify their postal spend?

Please share your thoughts about how this rate increase will affect you. How do you plan to handle it?

Share this post


One thought on “In Case You Missed It — Postal Rate Increase Approved

  1. Ralph Irwin

    It is a great opportunity for me to reach out to our regular mailing clients outside the norm. We have used this as a promotion to schedule February mailings in January and beat the rate increase. If they pay the postage before 1/28 they can mail it in February at the old rate. Even if they don’t I can absorb the 1 cent increase on our EDDM mailings and look like a hero for making the increase a little easier to swallow.

Comments are closed.