Our very own blogger – Trish Witkowski of FoldFactory.com – just announced she will launch her first online course Direct Mail Strategy. Her goal? To give direct marketers, designers, print professionals and small businesses the tools and strategies needed to get powerful results from mail.
The Direct Mail Strategy course covers mailing lists, marketing strategies, writing offers, engagement techniques, format options, testing, tracking and measuring results. Useful downloadable exercise materials are provided. The course format is flexible, whereas viewers can choose to watch the course all at once, or pick a topic and watch only what they need at that point in time.
So for commercial printers and companies looking to pair creative direct mail concepts with results-driving strategy, visit lynda.com and search for Direct Mail Strategy to view sample movies from Trish’s course!