Ever since QR Codes have come on the scene, there have been complaints about the often poor experience scanners are receiving on the back end of the scan. Much has been made out of these poor experiences (although some codes lead to user experiences that are exceptional) as if such experiences, in themselves, will kill QR Codes.
Now Scanbuy has come out with a remedy, it believes, for the poor user experience. It has developed a new platform for refining the back-end experience of what the person sees after scanning the code. The idea is to start the process with what the marketer wants the user to see rather than starting with the code itself.
The platform uses templates to force — I mean, make it easy for — marketers (or their PSPs) to create more positive, useful experiences after a scan. Templates can deliver dynamic and customized results that change based on factors like device operating system, time of day, location, and consumer loyalty. Marketers can embed YouTube videos, Google Maps, and photo galleries. Other post-scan activities can be launched, as well, including making a call, receiving a contest winner notification, displaying a note or sending a text or email.
I’m not sure this solves all of the problems of back-end experiences, but it takes a positive step in getting marketers an their PSPs to think in the right directions. Or they can just think about those things on their own, during the development stages of the marketing campaign. Still, having a template-based solution always makes things easier. When things are easier, people are more likely to do them.
For me, I just like having an excuse to remind people that back-end experience is really the most critical element. Just as finishing needs drive design, so too, the user experience drives the QR Code.
So when you think QR Codes, remember: strive for a back end everyone wants to see.