Brace yourselves for the most amazing feat of direct mail and digital print. This week’s selection was a spectacular find from HP’s DScoop Conference in Orlando. From Motioncutter in Germany and printed on an HP Indigo press, this pop-up self-mailer has an exciting secret – high-speed variable laser-cutting with personalization! Yes, imagine a different, highly-detailed laser cut name in EVERY mailpiece, produced at speeds of up to 6,500 per hour. Skeptical? You can watch their demo video, too. Mind = blown.