Every now and then, you get a piece of direct mail that makes you go, “Did they really do that?”
Here is a piece my husband received in the mail yesterday. It’s an invitation to attend a seminar on infrared technology. But from the inappropriate use of silly, cartoon characters to promote a serious topic to high-level professionals to what my husband and his staff could only wonder were subliminal messages, it certainly seemed more like a train wreck.
So here is the question. How much of a marketing partner are you . . . really? If this came into your prepress department, would you have said something? Or would you have just closed your eyes and printed it?