Several times this week, I have heard people comment that QR Codes are so yesterday. They are old, outdated technology and nobody wants to hear about them anymore.
That’s funny, because I’ve seen QR Codes on several new places in the last few weeks.
- Back of one of our Christmas catalogs.
- My USPS receipt.
- Poster in the school lobby encouraging people to fill out a customer service survey.
For a technology that is so yesterday, it’s interesting how I’m seeing it more and more places. This suggests that, while QR Codes may be old news to printers these days, more and more schools, businesses, and brands — your customers — are just starting to use them.
Sure, we don’t need to talk about what QR Codes are or how to make them or insert them into print or email documents. But we certainly need to be talking about how they are used and what the most effective implementations are. That’s part of being good marketing partners, right?
(Click here for more info on a brandable white paper you can use to share QR Code best practices with your customers.)