According to ExactTarget, more than one-third (34%) of smartphone owners report scanning a coupon or QR Code with a mobile device while shopping in a store. Forty-three percent have scanned a coupon or QR Code in the past six months. Of those who did, 90% found them to be useful.
So why do we hear so much complaining that QR Codes aren’t being used? Is it because they are being used in the wrong venues?
Even as QR Code use becomes more common, it is location-dependent. JiWire Insights has found that 80% of consumers use their mobile phones to enhance their experience while shopping, but where they do so varies considerably.
- 31% use them in retail shops
- 21% use them in restaurants
- 19% use them in service locations
- 15% use them in financial venues
Even within each venue, there is variance. Overwhelmingly, use is found in clothing retail (28%), convenience stores (18%) and specialty stores (12%), followed by electronics (9%). After that, it drops precipitously.
If consumers are shopping in auto, discount, big box, DIY, grocery, sporting goods, home furnishings, or beauty, the phone is used much less.
So when it comes to encouraging the use of QR Codes, consider the market vertical. If your clients are in some of the lower mobile-use verticals, they should make sure the scanning value is clear and perhaps provide some kind of incentive.