The Inkjet Opportunity: A Guide to Help You Transition Your Business to Inkjet Technology

By | July 14, 2016

Investing in a production inkjet press is a sizable investment, typically costing one to five million dollars for continuous feed color presses. Although today there are lower cost cutsheet inkjet presses with an acquisition price of less than one million dollars, making the transition from either offset or digital toner can be a daunting process. Not only is the technology different, but there are workflow changes, media differences, new finishing equipment options, and even organizational impacts to work through.

A new white paper from Canon Solutions America entitled “The Inkjet Opportunity Booklet” can help you better understand the scope of the process changes your shop will undergo when adding inkjet technology. It is a distillation of a recently published book, The Inkjet Edge – How to Transition Your Business to Inkjet, sponsored by Canon Solutions America and thINK, the independent community of Canon Solutions America production print customers. It is based on extensive interviews of Canon Solutions America customers, solution partners, leading industry analysts, and inkjet experts about how to make the transition to production inkjet as rewarding as possible.

Wouldn’t it be helpful if you could “pick the brains” of those who have already made the transition to production inkjet technology, get their advice on what to expect, and the lessons they learned with the benefit of 20/20 hindsight? This concise white paper describes the four reasons why print providers made the move to inkjet; how production inkjet enables personalization and color to enhance existing business applications and open doors to new opportunities; the specific areas of the business that are impacted when transitioning from either offset or digital toner devices; the impact of inkjet on paper choices, workflow, and finishing; and the organizational impact of inkjet on the sales organization, data handling, and estimating.

Print providers tell us that, whatever their reasons for getting into high-speed production inkjet, they were glad they did. They embraced the new technology to improve their internal performance, reinvent their businesses, and offer new products and services to existing and new customers. In fact, the advice from some customers who have invested in production inkjet technology is “Don’t wait. Just do it.” As one major insurance and financial services company said, “Don’t wait, because your competition will just be that much more ahead of you if you continue to wait.”

This whitepaper gives you a taste of the learnings, know-how, and recommendations that are covered in more detail in the book. To obtain a copy of the whitepaper, visit To order a copy of the book, visit

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