Loctite’s Smart Use of QR Code to Mobile Video

By | December 10, 2016

I’m a Gorilla Glue girl. For all my household and furniture restoration projects, I’ve always used it. But this time, I wanted to glue metal to wood. Was it really the best — still — after all these years? I started turning over super glue packaging to see if I could find. What I found was a QR Code, so I scanned it.

locktite-videoI was taken to a mobile video. The very first image I saw, before even loading the video, was a picture of a man holding a blue bowling ball up in the air by an orange piece of rubber tubing. Best intro to a video ever, and there was no way I wasn’t going to watch it.

The video was short, but perfect for the intended use. A simple 30-second demonstration of the capabilities of the glue, both its strength and its weather-resistance. It wasn’t fancy. A guy standing behind a table, giving a demostration, in front of a decent video camera and good lighting, and it worked.

The data on mobile video shows its astronomical growth and power as a selling and conversion tool. The reasons are simple. It’s entertaining, but video also allows people to absorb a lot of information in a short period of time. There is a reason people say “a picture is worth a thousand words.” If a picture is worth a thousand words, then video is worth ten thousand words.

Here are some stats on the power of video from HubSpot:

  • Video in an email increases click-through rate from 200%-300%.
  • Video on a landing page can increase conversion rates by 80%.
  • After watching a video, consumers are 64% more like to purchase a product online.
  • 50% of executives look for more product information after seeing a product/service in a video.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

Although these stats relate to online video, it applies to video on packaging, too.  If your customers are going to add QR Codes to packaging, this is a great model to follow.

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