I’m a Gorilla Glue girl. For all my household and furniture restoration projects, I’ve always used it. But this time, I wanted to glue metal to wood. Was it really the best — still — after all these years? I started turning over super glue packaging to see if I could find. What I found was a QR Code, so I scanned it.
I was taken to a mobile video. The very first image I saw, before even loading the video, was a picture of a man holding a blue bowling ball up in the air by an orange piece of rubber tubing. Best intro to a video ever, and there was no way I wasn’t going to watch it.
The video was short, but perfect for the intended use. A simple 30-second demonstration of the capabilities of the glue, both its strength and its weather-resistance. It wasn’t fancy. A guy standing behind a table, giving a demostration, in front of a decent video camera and good lighting, and it worked.
The data on mobile video shows its astronomical growth and power as a selling and conversion tool. The reasons are simple. It’s entertaining, but video also allows people to absorb a lot of information in a short period of time. There is a reason people say “a picture is worth a thousand words.” If a picture is worth a thousand words, then video is worth ten thousand words.
Here are some stats on the power of video from HubSpot:
- Video in an email increases click-through rate from 200%-300%.
- Video on a landing page can increase conversion rates by 80%.
- After watching a video, consumers are 64% more like to purchase a product online.
- 50% of executives look for more product information after seeing a product/service in a video.
- 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
Although these stats relate to online video, it applies to video on packaging, too. If your customers are going to add QR Codes to packaging, this is a great model to follow.