Author Archives: John Foley

About John Foley

John Foley is the founder of Grow Socially ( which was founded in 2010 to help companies with their online marketing efforts, with a focus on social media. These services include discussing and creating marketing plans, strategies, tactics, and goals that align with each company’s needs. In addition to his role at Grow Socially, Mr. Foley serves a CEO for interlinkONE, an integrated multi-channel marketing web solutions company serving the print and fulfillment industries and marketing departments. As Chief Executive for the company, he is responsible for corporate vision, strategic alliances, and technical leadership. He is widely recognized for his visionary approach in designing internet marketing business applications that meet the changing needs of dynamic print and fulfillment service provider organizations. Mr. Foley holds a B.A. in Business Management and Computer Science from Lesley College. He is a member of several professional organizations, including the Mailing Fulfillment and Services Association (MFSA), National Association of Printing Leadership (NAPL), Printing Industries of America/Graphics Arts Technical Foundation (PIA/GATF), Printing Industries of New England (PINE), Boston Business Marketing Association (BMA), and was recently inducted into NAPL’s Soderstrom Society.

7 Ways to Incorporate Mobile into Your Next Event


These days, people are rarely far from their phones, and the smartphone has become an ubiquitous part of business culture. So, why not integrate smartphone use into your organization’s next conference? It is a great way to increase participation and awareness before, during, and after the event to keep your organization in front of your targeted audience. Here are some ways to use mobile to maximize interest.

QR Code Scavenger Hunt

All you need is list of things that your audience needs to find, and QR codes attached to each object on the list. You will also need to determine a prize for the winner of the hunt. From, there, give each participating member a list of objects to find. Each person will find an item on the list, scan the QR code attached to them, and move on to the next item. At the end of the hunt, the person with the most QR codes scanned wins the prize.

QR Code Quiz

This strategy involves another giveaway or prize for those participating. A QR code quiz requires a simple mobile website with a few pages setup with questions. Give your attendees an opening question and attach a QR code to the answer. When they scan the code on the answer, it will lead to your mobile website where the next question is located. This repeats until the last question. First person to find all of the answers wins.

Mobile-Only Deals

Everyone likes to feel like they have the inside scoop. Offer discounts and perks that are only available through your mobile site. As guests share these deals with their friends, you increase interest in your presence at your upcoming event. For example, offer attendees mobile discounts on print projects, or a special deal for their next mailing order when they come claim the prize and show their phone at your booth. Discounts are always an audience favorite, and a fun way for you to incorporate mobile and reach a new audience!

QR Code Meet and Greet

This is a great way for attendees to get to know one another if you’re planning on hosting an upcoming event. Have each participant fill out a bio sheet with facts about themselves during pre-registration for the event and have that information put on a simple web page. Then, create QR codes that link to those pages and attach them to each attendant’s badge or name tag. During the social portion of the conference, you can have a contest to see who can meet the most people and name at least one fact about them. This is a good ice breaker and will make the conference attendees feel closer to everyone.

QR Codes for Booth Gift Bags

If you plan on having booth gift bags, a great way to hand them out is to use QR codes. Have a sales representative walk around the show and hand each interested attendee a QR code. Have each code link to a picture of a prize. Then, each attendee just needs to come visit your booth and the prize is theirs. Therefore, not only are you engaging attendees, you’re also driving additional traffic to the booth and increasing exposure.

Live Blogging of Events

Promoting a multi-day event? Build interest and anticipation by updating your blog or RSS feed and delivering it right to your mobile site. Frequent pictures, announcements of new acts, and short videos will make everyone wish that they were there. You can even allow visitors to submit their own event pictures. It is easy to enable social sharing so that your visitors can instantly make their event photos and updates available on their favorite social networks and your mobile site. They’ll love the chance to get involved and you’ll have your own passionate street team at your service.

QR Codes for Voting

If you need an easy way to tally votes without tons of wasted paper and manual counting, you can use QR codes instead. Assign each measure on the ballot a QR code. Whenever it is scanned, it adds to the tally for that particular measure. With the proper QR code tracking application, you can see which code got scanned the most.

Mobile gives you the chance to reach out to your audience whenever you want and wherever they are. Use this powerful connection to amp up the excitement for events you’re attending and make your presence a success.

8 Steps Towards a Successful Transformation


The following is an excerpt from my book, “Business Transformation: A New Path to Profit for the Printing Industry.”  To read the full book, or to contact me directly with any questions, comments, or feedback, please email me at – I’d love to connect with you!

When you make the decision to undertake the transformation to a marketing services provider, you are not alone. There are companies and resources available to help make the transition as seamless and pain-free as possible. You don’t have to know everything about everything. You personally don’t have to be on top of the latest and greatest technology. That’s what you leave to your support team. Here are eight steps to help you move forward towards a successful transformation.

  1. Make the decision. Sounds easy enough. But we all know that the process of making a major business decision can easily hold us frozen in place. We become too scared to take that step forward even when we know that the road behind us is no longer available. It’s time to take stock of your current business. What is working? What is not working? And what do you plan to do about it? The questions, and the answers, deal with serious stuff. But when you really take a cold, hard look at what you’ve done, where you’re headed, and the fact that the future points to a marketing services model, you’ll see that your decision makes sense. You just have to make it, embrace it, and move forward.
  2. Evaluate your current clientele. Are these the clients you want to continue working with? Should you narrow the focus (specific niche) or do you want to widen your target market? Or, do you want to head in an entirely new direction? There are no wrong answers here. It’s okay if you decide to mix things up a bit. During the transformation process, you have an opportunity to make these changes with the least amount of fuss and muss. So it’s important to make those decisions now rather than later.
  3. Determine exactly what services you plan to offer. Do your research. This means contacting the very market you plan to target and asking them what they need and what they want. There’s no point in offering solutions to a group of people who don’t need them. You must determine exactly how you can fulfill your target market’s needs.
  4. Write your business plan. It’s not as overwhelming as it sounds. And the outline we are providing you in this book will help you through the process of developing an exceptional business plan. Every business should have a business plan. As Lewis Carroll said, “If you don’t know where you are going, any road will get you there.” The business plan sets the destination and maps the road to get there.
  5. Look for integration. Your business plan clearly lays out who you will be working with (your target market) and what products/solutions you will be selling. You know the pieces of the puzzle are out there. But, did you know that you don’t have to piecemeal it all together? Make it easy on yourself: find a company that can provide integrated solutions. This means less technical support is necessary and you will have fewer issues down the road versus trying to glue different products from different suppliers together, doing the integration yourself.
  6. Look for accessibility and support. You should never feel like you are all alone and floundering after purchasing an integrated solution. A good supplier will not only walk you through everything step by step, but also help you as you build your business. Who doesn’t want a partner in their corner, ready and willing to help at a moment’s notice? Marketing, and not IT, should be the primary interface with your supplier(s). Your IT department can be engaged when additional integration is needed or to customize elements of your solution. Marketing tools are for marketers. Make sure your supplier/partner has the customer support behind its offering to minimize the need for your IT group to become engaged.
  7. Hop on board the learning train. Again, you don’t have to know everything. But you should embrace the learning process, for the entire organization. It’s time to learn about technology, about the new solutions you will be selling, about marketing, and about how you can implement those solutions within your own business.
  8. Practice what you preach. You will be providing marketing services to your clientele…how can you help them if you haven’t worked with the system yourself? You need to understand the basics of marketing and help your clients create marketing plans if they don’t already have them.

Enjoy the excerpt? Contact me directly at to receive a free copy of the complete book!

5 Ways to Make the Most of Online Marketing


Marketing online is much more than opening a website or starting a social media account. While it is true that these things can help you reach your audience, there’s an art to bringing in new visitors. Too many business owners have the idea that an online presence will bring in sales or new clients within a few minutes of creating a website, when in reality, takes time to build a presence. Check out the following tips that will help you get the most out of your online marketing efforts.

1. Check Out Your Competition

No matter what type of business you run, there’s competition. While you may think you have the newest product or service, someone out there has a similar idea or product. It is very difficult to come up with something that has no alternatives in the market. Take the time to look at the people or companies you know or can find that have similar products. See what they are doing, how people are reacting, and take lessons from their efforts. Don’t copy directly, but there’s nothing saying you can’t try out some of their “moves.”

Not sure where to start? Look for keywords associated with what you’re selling. Plus these into a Google search, then find out who your competition is. By using Google AdWords and their keyword tool you may find new keywords that are working for your competition. It’s all about turning your competition’s success into your success (and avoiding their pitfalls!).

2. Start a Blog

Blogs aren’t just about sharing what you had for breakfast. While many blogs began as personal digital diaries, today blogs are used to inform and educate. The best use for a blog in your marketing efforts is to educate your potential customers. Tell them about your product or service. Let them know what you can do for them. Blogs can hold information, articles, pictures, and are a great place to showcase videos.

A video blog or a vlog is a blog that uses mostly videos to speak to an audience. Don’t make internet commercials – create videos that introduce you, your product or service, and your staff to your target audience. People are more likely to purchase from a company they feel they know, even if it is just through video.

3. Clean Up Your Site

Remember old websites from the 1990s and early 2000s that had flashing colors, scrolling text, and auto-play music? Make sure you avoid these at all costs. Today’s websites are slick, clean, and easy on the eyes. Anything that auto-plays is a huge annoyance and is likely to cause people to leave your website before it finishes loading.

An important part of marketing is to present a professional image. Even sites dedicated to humor usually have a pleasing design. Navigation should be simple. Don’t frustrate your visitors as they try to find content. Keep your contact information on a side bar or a dedicated page. Push old information off the front page, but keep a list of your most popular posts or pages. Also, do not cover your page with advertising.

4. Content is Everything

Why are people visiting your site? If you have nothing to give them in terms of information, education, or entertainment, why will people stay? While your site or marketing efforts do not need to be an encyclopedia, it’s very helpful to have good quality content. If people are trying to learn about your product, give them what they want. Your content needs to be relevant to your product or service. Don’t fill your site up with unrelated content that covers just anything with no purpose – the only thing you’ll end up doing is confusing your readers.

5. Place a Goal

What are your goals? If you don’t know what it is that you’re trying to achieve, neither will your potential clients. Make a game plan and stick with it. This doesn’t mean that you must be rigid in your marketing, rather make a plan that is fluid.

When you choose a marketing goal, create a plan that includes ways to change. For example, if placing your site or business in local directories doesn’t bring enough traffic, try larger regional directories. Step up your marketing efforts every few months or if you need, downgrade.

In the end, it’s important to remember – marketing is a trial and error game. You can only fail if you never try.

How to Turn Your Website into Your Top Sales Rep


The gap between your print business and the digital world is shrinking…fast. The fact is, your customers are out surfing the web right now, sharing stories on social media, utilizing Web-to-print solutions and possibly researching your print business. An effective website not only sends your customers a message about your business and brand, it can also boost your sales. You can think of your website as being analogous to a brick and mortar store. If it’s easy to navigate to your site and find what they want, your customers are far more likely to stay and do business with you. So what do customers want from your website and how can you make sure you provide it? Start with these five key areas.

  1. Stress-Free Navigation. Straight forward and visually pleasing navigation is an absolute must for your organization’s website. After all, you want to let your customers know that you can provide them an end product which looks professional and gets their message across. Your website needs to do the same for you. From the moment visitors arrive at your website, it should be obvious where they need to click to get what they want.
  1. Easy to Reach. If your customer has questions or wants to talk to you about a possible project, make sure it’s as easy as the click of a mouse. Adding a Live-Chat feature to your website is easier than you might expect and is the fastest, most efficient way to get web users in touch with sales reps. You can even have someone run it for you so that you can save your time. If live chat doesn’t appeal to you, providing an easy-to-use contact form that asks the right questions will make it simple for your customers to reach out to you as well. While you’re at it, make sure they can show you any pertinent files or documents by attaching them or uploading to an FTP, rather than having to start a back-and-forth email exchange to get their questions about potential projects answered.
  1. Mobile Friendly Design. The world is now mobile and that includes your customers. With increasing numbers of people accessing the web on mobile devices, building a responsive website that looks good across a range of devices is paramount. If your customers access your website while they’re out and about and it doesn’t display well and clearly, they’ll go to a site that does and you’ll lose the sale.
  1. Simple Ordering. If you’re providing your customers with the ability to order from you online, the process should be quick and easy with no bottlenecks or frustrations. Online ordering is a staple of many print businesses these days, as it gives your customers an instant and convenient way to get their projects started with you. Your online ordering system needs to be responsive and easy to use. That means the order management system that you choose to process your online orders needs to be sophisticated, powerful and customizable. The better experience your customer has with your website, the more likely they are to think well of your print business and keep coming back to you. Your website is a valuable business asset, so make it as user-friendly and intuitive as you possibly can.
  1. Provide All Necessary Information. Visitors to your site are looking for information. As well as providing a clear and engaging introduction to your business and what you can do for their print needs, make sure any other information they might want is close at hand. From your opening hours to the exact services you offer and your pricing, everything they need to know should be accessible quickly and easily.

What’s Your Company’s Value?


When considering how you’re going to market and position your business, always keep in mind one simple fact: your customers want you to make their companies and lives better. Does your marketing clearly let them know how you can do just that? Or are you merely telling them facts about how great your products are and hoping something will stick? If you want to streamline your marketing for greater effect and greater returns, it’s time to start selling your worth. In other words, cut out over-inflated marketing that talks up a storm about your company and product, and focus on selling the value you can bring your customers.

Show How You Create Success for Your Customers

Your audience is wondering one thing: “What’s in it for me?” Remember, your customers are seeing a lot of marketing messages on a daily basis. From social media to TV to billboards, we all see a staggering number of marketing messages in a day. If you want yours to stand out from the crowd, hone your focus to highlight the value you bring to your customers. Speak directly to their needs and instead of seeming like just another piece of marking to ignore or toss in the trash, your message will become relevant.

Understand Your Audience

If you want to show your customers what value you can bring them, you need to understand who they are and what they want. What are their pain points? What problems do they have that you can help them solve, and how can you help solve them? Answering these questions will get you right to the heart of what your business can do for them, which is the very thing they want to know.

Demographics such as age, professional status, and family dynamics can help you in this quest, but to really understand your customers and their needs, you have to dig deeper and find out what they are concerned about and what you can do about it. You can find out what brings customers to your business in the first place by looking at search terms and where your traffic comes from. Tune in to social media too – find out what your customers are talking about and what problems they need solved.

Focus on Benefits

It’s clear by now that your marketing needs to focus on the benefits you can provide for your customers and what’s in it for them, not on lists of features or specifications. But, what does that really mean?

Say for example you are selling a piece of software that offers comprehensive metrics. The metrics themselves are a feature. Even saying “metrics to help you understand your business” doesn’t go far enough when it comes to selling the benefits to your customers. Instead, let them know that the metrics can help them increase their revenue by offering a clear look at their business performance, or save them hours of time spent on analyzing complex metrics, freeing them up to focus on their business.

Your customers are waiting for you to solve their problems. Show them clearly how you can do that and you’ll craft a marketing message that really works, boosting your sales and your reputation.

Maintaining Consistency in Marketing


In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age of Internet, the only way to make your marketing profitable, is to make it pop.

There are many ways to make your marketing stand out from competitors. It is important to keep your marketing and your message consistent across channels and media. So what’s the best way to maintain consistency?

Define Your Brand

Defining your brand is by far the best way to maintain consistency throughout your marketing efforts. When marketing a product or service, it’s imperative that your brand message remains unwavering in its appearance and overall connotation. If you don’t know where or how to begin defining your brand, start with the logo. Your logo is the representative of your brand, choose colors, shapes, and images that you and your team agree will best represent your organization.

When designing a logo it is important to consider hiring a designer. Although this may not be the least expensive option for acquiring a new logo, it is definitely worth the investment. Logos are the face of a company, and represent the integrity and backing of a company’s products and, or services across marketing channels.

Once you are happy with your brand standards, the next step is to look at what your competitors are doing, and disrupt it!

Disruptive Marketing and Your Business

How many times have you heard that in order to make your marketing disruptive you have to change your entire business model? The truth is, you can disrupt the competitive market of your business by simply watching what your competitors do, and taking a different approach. You simply can’t expect to stand out by using the same marketing tactics and techniques as everyone else in your industry.

Taking steps towards unique marketing may seem like a challenge, but when you utilize the creativity of your team and organize productive meetings to brainstorm marketing ideas, you are not only contributing to the success of your business, but to the strength of company culture as well. Throughout this process, encourage your marketing team to identify exactly what it is that differentiates your services from the pack. Is it price, packaging, resources? Perhaps it’s a combination of distinctive factors that make your offerings a noticeable choice for your target audience.

Finding Your Target Market

The next step to truly making your marketing stand out is defining your target audience. In order to do this effectively, it is critical that each member of your organization has a full, unified view of what your business does. Work together to develop a mission statement and business summary. What purpose do your products and services serve? What is the goal of selling them, and how are they beneficial?

The next obvious step is to answer who these products and services will benefit. This is where your team needs to do online research and listen to the people who are already connected to your business. A great way to do this is by listening to the social media channels your organization participates in.

Get involved in different forums and groups that relate to your brand. Answer questions in these groups, monitor conversations, and before long you will start to notice the people who can benefit from your business. Do research and find out who these people are, what are their job titles, and what kind of companies to they work for?

From this ground work, you will find that it is not only possible to discover your ideal audience, but also to begin prospecting and putting your unique marketing campaign to action.

Stay in Front of Your Prospects

Once your brand is defined, your message set, and your target audience is in cue, it is time to execute your campaign. No matter what tactic or path you choose to take, the only certain thing in successful marketing is that you must stay in front of your prospects. Did you know that the average person is hit with over 3,000 marketing messages a day?

If you want to stand out from competitors, it is vital that you deliver your message over multiple channels and media forms (based off of your target audience), in a consistent and informative way. Don’t berate your prospects with annoying advertisements and obvious gimmicks, rather entice them to learn more through providing continuous, useful information. You know that you can help your audience, based off of the online research accomplished in the previous step. Now, it is up to you and your marketing team to show your potential customers how you can benefit them.

The Greatest Challenge

With online marketing being the obvious choice, the greatest challenge brands face is making their marketing pop. Knowing what needs to be done, and having the resources to do it are two entirely different things. Many organizations face the harsh reality that although they have all of the weapons in their arsenal, they lack the man power to go to battle.

Unfortunately, continuously reaching your target audience through consistent messaging and content offerings is simply too time consuming for a small or medium sized marketing team. Luckily with technology advancements at an all-time high, savvy marketers are utilizing online software such as social media dashboards and marketing automation platforms, to better manage the efforts and success of their marketing.

If you have not employed these tools to boost marketing, or accomplished any of the steps, your efforts are at a high risk of becoming lost in the vast sea of marketing messages, which are floating around your best prospects on a daily basis. In order to truly make your marketing stand out, be noticed, and essentially drive sales, it is important that you take the necessary steps to achieve sensational marketing.

Do you have any other marketing tips to share? I’d love to hear your feedback in the comments below!

Storytelling in the Business World


Recently I’ve been thinking about why stories are so important to the growth and development of an organization. How do stories have such a profound ability to influence the way we think, and why do they matter so much to a brand’s identity? I started listing what it is that draws me to a story, especially in business, and I narrowed it down to three key points, which are as follows:

  1. Stories are memorable. What I mean is that in today’s competitive world, organizations in the Graphics Arts industries need to stand out to their prospects. Any marketing or advertising professional will tell you that the best way to do this is to elicit emotions; why? Because feelings are what stay with a person long after a conversation takes place. If you’re talking to a potential customer about the value that your solutions bring to their print job, how do you ensure that they feel they need that value?
  2. Stories connect. Next, stories connect. They are embedded in our nature and they’re how we get to know one another both personally and professionally. Think about when you first start dating someone; do you spend that initial time together going through the chronology of your life, or do you tell relevant stories to connect with that other person? Those are the stories that show who you are and how you see the world around you. They give others insight and understanding as to who you really are; the same can be applied to your brand.
  3. Stories are relatable. Have you ever noticed when a huge national or global story hits, within a few days local news outlets are finding a way to relate that story back to the community they report for? That’s because stories are relatable. People are constantly trying to connect and relate to one another because it helps them to better understand the world around them. By telling stories about your brand, you are opening the door for a potential client to understand and relate to the solutions you provide.

The bottom line is that nobody wants to be sold anymore. If you’re looking to truly connect with prospects in today’s information savvy world, it’s vital to find interesting and subtle ways to make the value of your organization stand out, and stories are the best way to do just that. I’d love to hear your experience with storytelling in the business world; please share in the comments below!

4 Ways to Take Advantage of Local Marketing


Are you tapping into the power of local marketing? Location-specific marketing is a marketing trend that should not be ignored. From enticing customers with offers, to tapping in to the community calendar for good local connections, adding the right local touches to your marketing builds engagement with your customers.

Here are four areas you can start implementing local color into your marketing today:

1. Mobile Advertising

Mobile marketing jives well with location specific marketing. The use of local “check in” sites and features on social networks means you can target customers in your local area to increase footfall. Location specific coupons and offers give customers a reason visit your brick-and-mortar business. Don’t stop there – you can also explore creating an app or embracing text messaging as a way to reach nearby customers. Don’t forget to remind your customers to check in by advertising your location specific credentials.

2. In-Store Promotions

In store promotions offer a lot of scope for location specific advertising. Of course, if you’re part of a chain you will be part of some nation-wide promotions too – location specific advertising should supplement your other materials, not replace them. But adding some tailored promotions can allow you to take advantage of your store or restaurant’s bestselling items, or tap in to the local calendar and special events.

3. Printed Materials

Printed materials often require a significant investment. Depending on your business you may not want to invest in different materials for different locations. But with some planning and a clear goal in mind, you can leverage local information in your printed materials to great advantage. Why not talk about your location and your history there in your brochure, or create a flier around a local event that you are tapping in to?

4. Social Media

Social media is wonderful for connecting with customers all over the world, but what about connecting with customers locally? Talking about local events or weighing in on local topics of interest on social media can foster a sense of connection with the local community. Just remember to keep your brand voice strong and share the information in a way that will inform or entertain, rather than sharing for the sake of it.

Location specific marketing can both connect you to your local community and help you take advantage of passing footfall to increase your trade. Start looking around at local life today and deciding how being part of it could be advantageous to your business

10 Ways to Get Creative with Content Marketing


Boring, wordy blog posts and repetitive social media updates are a surefire way to get your content passed over. If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image rich content when there’s so much going on is no easy task, especially when it feels like you’re aimlessly staring at a blank screen scratching to come up with anything for the next blog post or newsletter. So, the next time you find yourself out of ideas, try these ten tricks to kick start your creativity and inkjet new life into your content:

  1. I know this may seem redundant, but hang out on social media. Find out what your audience is talking about – what are their worries or concerns? Once you know where the conversation is at, you might find inspiration in your genuine input.
  2. Ask questions. If you’re not sure what to write next, ask customers or prospects who engage with your content what they’d like to see more of. Review your tools set in place to measure content, and give them more of what they’d like to read!
  3. Take a look at a viral piece of industry content and review an article. Pointing out what does and doesn’t work can help to not only get you in on the conversation, but also position you and your business as go-to thought leaders.
  4. Interview someone. Interviewing members of your business community, or a person who has insight in the field of a prominent vertical of yours will give you plenty to post about, and provide valuable information to your audience.
  5. Local journalists have this practice where they take a national story and relate it to their community, so why can’t you? Take a big story and make it relevant to your audience; this can also be something going on in pop culture, as long as you find a way to make it applicable. It will capture their attention and keep them wanting more!
  6. Brag a little. Go ahead, tell your viewers what you did right! A strong success story with an emphasis on learning new things will not only give them great insight into your business, but also show them what you can do.
  7. Explain a past mistake of others or maybe even your own, and share a lesson you’ve learned. Sharing this kind of information is a brave step that when done right, as it shows the human side of your business, which is relatable. Just be sure to cover something that was resolved in a positive, productive way – when you talk about past learning experiences, make sure you focus on present and future success.
  8. Curate content. List ten of your favorite blog posts in your industry, five must-see videos, or three books your customers and prospects should really look into. Provide a steady stream of curated content and soon enough your audience will look to you for great ideas.
  9. Put it out there and let people know that you need ideas. Let your coworkers know you’re out of content and ask them to freely send you over anything that crosses their minds, or ask them for guidelines. You might find their ideas will provide months worth of content, and you might open the door for someone in your office to show off their creativity.
  10. Create themes and stick to them! Often times I find it’s easier to come up with a post or an idea for a piece of content if it fits into a category. This can be a “How To” chain on the blog or a print video series on YouTube – the possibilities are endless!

Producing strong content is a skill, one you can improve on with practice. While you’re using these tips to gather ideas, make sure you take note of which ones you want to return to later. Don’t let your ideas get away – and use them to keep your content fresh.

4 Ways to Get More Followers on Twitter


Having more followers on Twitter is a direct reflection on your success as a micro-blogger. The more followers you have, the louder the voice you have. Being personable, engaging, and having a personality can go a long way when trying to gain Twitter followers. Below are some important housekeeping tips to keep in mind when creating an appealing Twitter account.

  1. Keep a simple Twitter handle. First and foremost, keep a simple Twitter handle. Having a complicated handle can get difficult to search and confuse existing and potential followers. By doing this, it helps people easily remember who you are. Keep in mind that the first thing someone will see when they search you is your bio. Tell them about yourself and use hashtags; believe it or not, they still work in your bio. This is important to remember because when people are searching a random hashtag, your bio could pop up and they can realize that you offer value to what they are looking for.
  2. Start with your tweets. Are they real? Do they sound robotic? Are you asking questions? These questions are important to keep in mind. If you present monotone and dull posts, they will prevent people from following you and may even cause existing followers to unfollow you! Posting a link to an article with a long URL will not cut it; you need to inform the people why they want to click your link. Show them the value that you can bring, giving them a reason to follow you by providing them with knowledge and useful information. However, don’t forget to be a real person. Show that you have an engaging personality by posting pictures of what happens in your business as well as your personal life; and remember, don’t be afraid to be humorous every once in a while!
  3. Engage your audience and ask them questions. When someone feels as though their opinion matters, they feel like they are now of value to you, which they definitely are! Building a strong relationship with followers is important when trying to relay your company’s information. If you can get them to enjoy talking to you and like what you have to say, then the retweets will start. When you have followers essentially recommending you to their group of followers, that’s when you can get some real attraction.
  4. Take a break from the computer! Lastly, try getting off the computer. Not all advertising is done online and you can attain followers from printed materials. It is very important to put your Twitter handle on your printed materials such as your business cards or postcards for events. This is also one of the most powerful ways to get your name out there. Give them your Twitter handle directly so they know exactly how to find you!

By following these tips and making quick adjustments, you will have a successful Twitter account. Remember to give your followers a reason to follow you, by providing them with information that they can benefit from. Show who you really are in a professional way to excite your followers.