Digital content platforms attracted financial and strategic buyers last month, as increasingly sophisticated online systems drive information to centralized providers that automate the design, hosting and distribution of content. That content may or may not be printed, and often times will be printed only on-demand as the final consumer sees fit for their needs. Academic… Read More »
What should a company do when it wants to change its name? Throw a great party, of course! This week’s selection, designed by Prismatic (hellprismatic.com) and produced by Lawton Printers (lawtonprinters.com) of Orlando, offers a really fun modification to the always exciting and varied tulip fold format. By adding a reverse panel to the cover, the opening experience is… Read More »
Brace yourselves for the most amazing feat of direct mail and digital print. This week’s selection was a spectacular find from HP’s DScoop Conference in Orlando. From Motioncutter in Germany and printed on an HP Indigo press, this pop-up self-mailer has an exciting secret – high-speed variable laser-cutting with personalization! Yes, imagine a different, highly-detailed… Read More »
This week we highlight a mailer from GLS Companies in Brooklyn Park, MN. This is a great example of a creative self-mailer that fits within the realm of the newly created UPS self-mailer guidelines. Designed by Doug’s Creative in MN, this mailer presents as a postcard-sized booklet which opens sequentially in a “traveling snake” format.… Read More »
This week we look at the Awesome Spiral Accordion Mailer – it’s a must see mailer! Design by CSG Creative in Alexandria, VA. and produced by ITP in Elizabethtown, PA. This 2-part direct mail piece features a post card and circular piece that fits inside a mylar envelope, mailed first class. The circular piece unfolds in a spiral accordion patterns which opens… Read More »
Creative direct mail can have a life far beyond the first recipient. In an Internet era, people go on Facebook and Reddit and Twitter to share the direct mail piece that turned their head. Here are some recent examples that I found particularly interesting, and that go to show that a little creativity can have… Read More »
The recent USPS Folded Self-Mailer regulations mean big things for direct mailers – there are now more creative options available to the mailing industry. These new options capitalize on advances in technology and mail processing capabilities. If you are interested in learning more about these new regulations, you can click here to to read the… Read More »
And we are back with another Super Cool Fold of the Week! This week’s fold comes from Penmor Lithographers in Lewiston, Maine. It is an innovative packet folder that was too interesting not to share! The tri-fold format folder has two big pockets allowing Penmor ample room to fill with print samples for promotional use.… Read More »
Direct mail is great. It has proven effectiveness, it’s tactile and it holds a certain sentimentality that cannot be matched. Video has been the hottest technology for years, and shows no signs of slowing down. It has been said that Direct Mail could suffer as a standalone marketing medium, but when made part of a… Read More »
In the spirit of the holidays, foldfactory.com is sharing a playlist of some of their favorite holiday solutions from their world-famous sample library. Watch “magic hands” videos of 16 inspired holiday card solutions. People have been sending us cool holiday cards for years, and we thought it was time to start building a playlist of… Read More »