Category Archives: Personalized URLs

Can Social Media and Direct Mail Merge Seamlessly?

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“Social media isn’t a fad, and I think we can all accept that,” said moderator Barbara Pellow, Group Director of InfoTrends, in January’s webinar sponsored by Canon Solutions America. This we know: social media isn’t a new trend. It has an established yet evolving role within the marketing sector. So the question becomes, how does… Read More »

Are We Making Cross-Media Accessible?

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When we read about cross-media marketing, we are most likely to read about sprawling, comprehensive campaigns that involve multiple social media sites, TV, mobile, posters and billboards, integrated dashboards and real-time metrics from global brands. White papers abound from IT services and data management companies like SAS. It’s as if cross-media marketing has to be… Read More »

Tapping into the New Cross Media

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It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently,… Read More »

What’s the State of Personalized URLs?

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Once or twice a year, I update my educational reports and brandable white papers on a variety of topics related to digital printing and personalization. Recently, I updated the one on personalized URLs. What stood out to me? How mainstream they’ve become. Years back, I remember regularly writing blog posts and articles on how personalized… Read More »

Lead Scoring: Don’t Set Yourself Up for Failure

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We are hearing about lead scoring more and more these days. As print providers and their customers grow increasingly comfortable with personalization and multichannel marketing, those programs are becoming more sophisticated and automated. That is opening the door to lead scoring, lead nurturing, and trigger-based content delivery. As you begin to develop automated lead scoring… Read More »

The Role of Social Media for Printers

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I recently read a blog published by Willis Turner entitled “So… Is Social Media BS or Not?” You can read his blog here on Funding Success (I found the article via the Target Marketing email distribution… proof that people do click through on emails!). In his article, he reports on a conference he was at where… Read More »