When it comes to the battle of print vs. e-media, some companies just need to go through the cycle. Over the years, there have been many examples of companies (retailers, in particular) that have eliminated their catalogs or other print marketing materials to go exclusively digital. However, when sales take the inevitable dip, their print… Read More »
I have been participating in a LinkedIn discussion for designers in which the QR Code haters are out in force. The consensus was that QR Codes are dead because they are ugly, there are more innovative technologies out there, and designers don’t like them. If you ask me, that’s the wrong way to look at… Read More »
PODi recently independently reviewed the Canon Océ PRISMAprepare workflow suite and authored case studies and product briefings on these workflow solutions. The overview from PODi: “Canon’s Oce PRISMAprepare simplifies and streamlines document make-ready processes to efficiently compile, correct, personalize and program print applications. This includes various layout and tab programming, spine printing, color splitting and… Read More »
When we think about data-driven printing, we think about elevated response and conversion rates, we should not forget to promote its benefits for cost savings, as well. These savings can come in hard costs such as the ability to reduce postal costs through co-mingling and in soft costs such as labor reduction, reductions in calls… Read More »
“Spook Country,” the 2007 novel by William Gibson, introduced the concept of “locative art” to the reading public. Gibson’s character Hollis Henry is constantly searching for works of art with her smartphone; art that Gibson describes as akin to techno graffiti. His descriptions of art tied to a particular GPS location and viewable with a… Read More »
Do personalized recommendations really work? If so, just how much? Most of the data comes from the world of online retailing where it’s easier to track than print, but there are certainly applications to print we can learn from. Yesterday, I ran across an actual A/B split test that provided the kind of detail you… Read More »
Since the advent of high speed color inkjet presses that approach the quality of offset, printers and data centers have begun struggling with the decision of integrating this new technology into their operation. The decision to move print volume to high speed inkjet is complex and one that does not always have a clear ROI. … Read More »
I have just finished reading a very interesting case study in the December 2012 issue of Target Marketing magazine. It’s for Red Tie Insurance Services, which revealed how it works all the angles to squeeze every drop out its rented lists. Although the company relies on cold calling as its initial point of contact, its… Read More »
I ran across a case study the other day that I just love. It was posted in a LinkedIn discussion group by Peter Britton of The Write Answers (Vancouver, Canada). It went something like this: The client sold Canadian souvenirs to Japanese people (in Japan.) It had 110,000 customers. Average order was $150. Britton was… Read More »
B&W Press has apparently been paying attention to the data that says print doesn’t have to cower in the shadow of online media. In fact, the printer is taking a proactive position that, in order to drive traffic to their websites, marketers need print. I saw the ad when I opened this months’ issue of… Read More »