Category Archives: Interactive Print

Home Depot Water Test Uses QR Codes Well

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After checking out of Home Depot, I walked into a QR Code — almost literally. The big white sign with giant red letters read, “Free Water Test for Home Owners. Watch this video.” I scanned the QR Code, which led me directly to a short informative video that told me what the water test was,… Read More »

The Magic is “IN” the PRINT (pssst, what’s that mean?)

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Observation – when the Harvard Business Review and Advertising Weekly are both talking about the potential of Augmented Reality to drive sales for marketers, we printing passion-istas may want to pay attention. From Ana Javornik, writing in HBR on 18 April 2016: “Basically, if the AR experience is just a one-off episode, which was true… Read More »

Digital – it’s the data, dummkopf!

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“Only 2% of the 50 trillion pages printed today are done digitally.” Will the number of ‘pages’ being printed continue to explode, no matter what printing process is used?  Probably.  But the places that printing is being printed, may not be at the local print shoppe. Print consumption is platform agnostic nowadays, and importantly, ’print’… Read More »

Are We Ready for AR for the Masses?

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This morning, I got to see a child experience AR in action. We had received one of those “everybody’s favorite” Easter gifts catalog, and in the center was a section on children’s outdoor toys. One of them had an invitation to scan to “watch the toy come to life” via AR. My daughter and I… Read More »