Although cross-media marketing services are becoming more prevalent amongst print and communications partner providers, we in the print industry have yet to discuss how this evolution affects in-house, or in-plant, offerings. Last week, Canon Solutions America sponsored an InPlantGraphics webinar surrounding the question at hand: How are in-plants making the cross-media connection? Barbara Pellow, Group… Read More »
Want to learn how to keep your print services on top within the fast-paced marketing community? If so, InfoTrends’ Kate Dunn offers insight and recommendations on how to adapt and automate print services for your clients. Sponsored by the PressGo program of Canon Solutions America, this webinar gives you the information needed to bolster your… Read More »
Every year, I like to think of my trip to PRINT/Graph Expo as a preview of what the coming year will bring. This year, we asked Madison Advisors to jot down their notes about what PRINT indicates will be big in 2014. Here is what they offered: According to Madison Advisors, expect to see growth… Read More »
As we approach 2014, and all of the marketing challenges that come with it, SourceLink is rolling out our “Ten Trends to Define Marketing” series again, with a twist. This year, we sat down with ten industry experts and asked them what trends they anticipate in 2014 and the years to come. We will be… Read More »
“It is not the strongest or most intelligent species that survive, but the ones who are most willing to adapt.” ~Charles Darwin I like this quote because it removes the idea that survival and success are based on natural selection, but are based on intelligence and strategy and looking at how to adapt for future… Read More »
In my blog on April 26th I reflected on the WTT article In-Plants: “The Times They Are A-Changin’” by Barb Pellow. In that blog I reflected primarily on the first part of the article on how the market is changing for In-Plants and how BPI can help adjust. Now I want to discuss the second… Read More »
How does a company’s internal business communication organization, often referred to as “In-Plants”, go about adjusting to “today’s new reality?” Reading In-Plants: “The Times They Are A-Changin’” by Barb Pellow in the April 12th “What They Think?” caused me to reflect. The article did a great job defining the market dynamics that internal business communication… Read More »
When do two seemingly similar-sounding service offerings present completely different business models? When comparing Managed Print Services to Print Management Services. These sound the same, and in a certain situations can be used interchangeably, however the industry definitions are quite distinct and different. Managed Print Services (aka; MPS), Managed Document Services, Enterprise Printing Services, or… Read More »
Over the past few years, discussions surrounding how legal paper sourcing decisions are made by print buyers have received less and less attention from the press. This doesn’t mean that the issue has melted away; it merely means normalization of the process has relegated it to the board room and to the senate committee. However… Read More »
I work at a company that is heavily focused on the online user experience for consumer and corporate identity risk management services – and I’m also a print guy. You might think that print wouldn’t be that important of a competency for us, but you would be wrong. Intersections Inc. (www.intersections.com) is recognized as the preferred partner of major financial institutions providing custom identity management solutions. Clients leverage Intersections’ identity management solutions, offered under their own privately branded labels.