Category Archives: Variable Data Printing

To Print, or not to Print? That is the Question

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Whether ’tis nobler in the mind to print The statements and bills of outrageous usage, Or to take online against a sea of logins, And by accepting digital mailboxes? To print: to email; Much more! Ah, Shakespeare and his affinity for transactional documents. Well documented in his masterpieces, such as “A Midsummer Night’s Data” and… Read More »

Pellow Predicts: 2013 Top 10 Trends for the Printing Industry

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At a Canon Oce webinar on January 23, InfoTrends Group Director Barbara Pellow presented “2013 Top 10 Trends for the Printing Industry.” 1. Digital Color is King. All bets are on digital color printing. InfoTrends research forecasts an increase from $29.6 to $39.5 billion in the retail value of  U.S. digital color from 2011 through… Read More »

Risky Business

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54% of P&C insurers have core systems that are more than five years old. 78% regard their capabilities inadequate to manage new forms and levels of risk, such as those presented by cybercrime, terrorism and increasingly frequent and severe natural catastrophes. Opportunities abound for reducing the costs of producing documents in parallel with core systems conversion. Savvy service providers are positioning themselves to help insures take advantage of newly upgraded systems and a wealth of new data to improve their customer experience throughout the insurance lifecycle.

The Online Shift… for Statements.

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It should come as no surprise that more and more people are shifting their once offline activities to online activities. This is true for things like shopping, reading newspapers, keeping in touch with friends and family. In fact, you are even reading you are even checking on your industry virtually by reading this online blog.… Read More »

LIVE from Graph Expo 2012!

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Graph Expo 2012 has officially begun. Months of preparation on the part of exhibitors has paid off to create a lively and stimulating environment. I’m always amazed at how exhibitors transform an enormous hall into a series of inviting showcases. As usual, exhibitors compete with each other to drive traffic to their booths. Stages are… Read More »

Why should we care so much about data security?

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As I regularly share with employees there are two main ways I think about this question. First is being a good corporate citizen and recognize that we have a responsibility to secure the data we are entrusted with to protect the privacy of individuals. According to ITRC more than 35 million data records were compromised… Read More »

Part II: Making Sense of the Transformation

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No matter how you dress it up, a printer is a printer. Most printers would say that it is their price and customer service that will set them apart. If everyone has the same recipe for setting themselves apart, how much difference is there? Becoming a marketing services provider takes some time, and there are… Read More »

The Dark Side of Direct Mail

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Recently, Boston.com posted an article about a direct mail campaign that went out to an unknown number of National Grid customers from HomeServe USA, an insurance company that sells coverage for furnace and plumbing repairs. Just read the comments to the article to get a sense of how duped some customers felt.

Making Print Consistent with Online Experience? Priceless!

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I work at a company that is heavily focused on the online user experience for consumer and corporate identity risk management services – and I’m also a print guy. You might think that print wouldn’t be that important of a competency for us, but you would be wrong. Intersections Inc. (www.intersections.com) is recognized as the preferred partner of major financial institutions providing custom identity management solutions. Clients leverage Intersections’ identity management solutions, offered under their own privately branded labels.