As I regularly share with employees there are two main ways I think about this question. First is being a good corporate citizen and recognize that we have a responsibility to secure the data we are entrusted with to protect the privacy of individuals. According to ITRC more than 35 million data records were compromised… Read More »
For operations executives and marketers alike, the number one challenge in today’s market is reaching the customer. Customers are clearly in control of the media that they consume. Mobile devices, iPods, DVRs, and the Internet have changed marketing forever. Marketing executives of the future will need to leverage every customer touch point with a mix… Read More »
In a recent discussion with a number of folks at a client company, the point was raised that one of their main issues was that problem resolution by one function or department often resulted in a new issue arising in another department. In today’s environment, value is placed on taking responsibility for rapid resolution of… Read More »
We all know how important metrics are to successful business. The sayings, “What you don’t measure won’t get done”, and even, “If it didn’t get measured, it didn’t happen”, have become proverbs. Monthly reports of detailed financial statements and key performance indicators are common in large and small companies alike. For business people, this is… Read More »
Paper making has changed over the past decades. The industry uses renewable energy more that ever, it has reduced water usage and has increased the use of recovered fiber; forest certification and chain of custody now insure the end user that the right things are being done, really! But it also has been keeping up… Read More »
What does it take to get the data right? It’s more than ensuring that all of the fields are filled in correctly and the data itself is accurate. In addition to all of the technical issues, you also have to look at the data in terms of how it will actually read on the page.… Read More »
What was on the mind of Neil Berman when he wrote about “Our Love Affair With Apology Emails” for a November Email Insider post? Admittedly, the direct mail “oops!” is not unheard of. Dan Kennedy, writing for Glazer-Kennedy’s Insiders Circle, disclosed a couple of very interesting direct mail boos-boos. In both situations, direct mailers turned a sorry situation into hot returns, proving, once again, that results are the measure.