As a utility consumer, I have needs. I need to be asked how I’m doing. I need to feel needed. I need to be understood. I desire warmth from more than just my HVAC unit. I want to know where my money is going and why I owe as much as I do. Once I… Read More »
When do two seemingly similar-sounding service offerings present completely different business models? When comparing Managed Print Services to Print Management Services. These sound the same, and in a certain situations can be used interchangeably, however the industry definitions are quite distinct and different. Managed Print Services (aka; MPS), Managed Document Services, Enterprise Printing Services, or… Read More »
Necessity may be the Mother of invention, but it’s also the Mother of reduction, the Mother of consolidation and ultimately, the Mother of efficiency. The past few years of recessionary behavior has proven to be a Petri dish of sorts that prove this hypothesis.
EcoAlign, a strategic marketing firm specializing in green issues, has released a report that shows that, while consumers care about green issues, they don’t understand much of the basic terminology or make clear distinctions between terms. So when we talk “green” to our customers, do they understand what we’re talking about? Although the report, “Green… Read More »