Tag Archives: A New Path To Profit For The Printing Industry

Part IX: Keeping Up with the Future

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Note: This is Part 9 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Since I first started writing the book Business Transformation: A New Path to Profit for the Printing Industry, things sure have changed a bit in the worlds of marketing, communications, and… Read More »

Part VIII: Social Networking’s Role

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Note: This is Part 8 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Social networking is certainly one of my favorite passions. I truly believe that it can help print, mail, fulfillment, and marketing services providers in many different areas — including marketing, sales,… Read More »

Part VII: Guide To Selling Marketing Services

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One of the major challenges faced by a printer that wants to offer marketing services involves changing their sales strategies and tactics.  There really is a big transition from commodity-based sales to solution sales. In my book Business Tranformation: A New Path to Profit for the Printing Industry, you will not find a how-to-guide on… Read More »

Part VI: Promoting Your New Business

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Note: This is Part 7 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Transforming from a printing company printer into a marketing service provider certainly may require a lot of internal work. But once those steps have been completed, a crucial step in the… Read More »

Part V: How To Be The Best

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Note: This is Part 5 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” When you take the plunge into transforming your business, you owe it to yourself to give it your all. The transformation to a marketing services provider is not always easy. There… Read More »

Part IV: Assembling Your Roster

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Note: This is Part 4 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry“ We have gone over the strategy you need to make your transformation to a marketing services provider work. There are steps in place, a marketing and a business plan, now you… Read More »

Part III: How To Transform Your Business

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In this crucial section of the book, we really jump into the nuts and bolts of how to change a printer into a marketing service provider. And we start with a thorough business plan. A business plan is important for a couple of reasons. Primarily, it offers direction and guidance, something that is of the… Read More »

Part II: Making Sense of the Transformation

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No matter how you dress it up, a printer is a printer. Most printers would say that it is their price and customer service that will set them apart. If everyone has the same recipe for setting themselves apart, how much difference is there? Becoming a marketing services provider takes some time, and there are… Read More »

Part I. Patience, Perseverance and Perspective

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Hello! Welcome to Part I of my series, a reflection of my new book, “Business Transformation: A New Path To Profit For The Printing Industry”. This is the first installment in a nine part series, chronicling some of the major highlights of the book, and how they can aid and assist your business into pushing… Read More »