Tag Archives: Boston

DMA2011 Continues Shift to Digital, Cross-Media


This past Monday, I had the opportunity to attend the Direct Marketing Association’s annual conference & exhibition, DMA2011, being held October 1-6 in Boston. Its tagline, “the global event for real-time marketers” is a slight tweak on last year’s tagline of “the global ROI marketing event” signals a continued transformation of both the organization and… Read More »