Regulations are intended to inform and protect the customer. They also protect the corporation from potential liability. Regulations are not the enemy of design, they don’t need to be defeated or circumvented. They need to be understood and implemented in a way that serves the intended purpose – and the same could be said of any portion of content in any information design project. Once you learn enough to color inside the regulatory lines you’re much more likely to be able to influence where those lines are drawn.
The importance of design in Business Communications has never been more critical. Research has shown that companies are sending more and more communications competing for consumers’ attention. Businesses have only a few moments to get the audience’s attention. In addition there are increased competing communication technologies and channels available to both the communicator and the… Read More »