Tag Archives: Business Transformation

What Is Multi-Channel Marketing?

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The term “multi-channel marketing” is a mouthful, but the actual reality of what it is and what it can do for your business is certainly far from intimidating. The concept is not new, but as technology evolves, the meaning of multi-channel marketing and all that it embraces also evolves. Multi-channel marketing is all about using… Read More »

Are You Afraid To Ask For Help?

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It’s natural to avoid asking for help. You worry that it makes you appear weak. That it makes you appear ignorant or uninformed. Like you can’t do your job, or are just plain unable to get the job done. Asking for help doesn’t have to be a bad thing. In fact, it can lead to… Read More »

Polishing Your Online Image

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Your online image is a huge component of your business reputation. Just because you haven’t (hopefully) been embroiled in any controversy or involved in a major business showdown that made you come out smelling anything but roses, it doesn’t mean you don’t have a bit of polishing to do. Let’s face it, we all need… Read More »

Content, Responsive Web, And Mobile Strategy

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You should plan your content, all your content, for mobile. Sound crazy? Maybe it is. But here’s the thing – you know you need to keep your mobile content relevant. Mobile users don’t want the fluff. They want what they want, when they want it…on their various mobile devices. So when you are planning your… Read More »

Part VII: Guide To Selling Marketing Services

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One of the major challenges faced by a printer that wants to offer marketing services involves changing their sales strategies and tactics.  There really is a big transition from commodity-based sales to solution sales. In my book Business Tranformation: A New Path to Profit for the Printing Industry, you will not find a how-to-guide on… Read More »

Part VI: Promoting Your New Business

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Note: This is Part 7 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” Transforming from a printing company printer into a marketing service provider certainly may require a lot of internal work. But once those steps have been completed, a crucial step in the… Read More »

Part V: How To Be The Best

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Note: This is Part 5 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry” When you take the plunge into transforming your business, you owe it to yourself to give it your all. The transformation to a marketing services provider is not always easy. There… Read More »

Part IV: Assembling Your Roster

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Note: This is Part 4 of a 9-Part series based on the book “Business Transformation: A New Path to Profit for the Printing Industry“ We have gone over the strategy you need to make your transformation to a marketing services provider work. There are steps in place, a marketing and a business plan, now you… Read More »

Part III: How To Transform Your Business

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In this crucial section of the book, we really jump into the nuts and bolts of how to change a printer into a marketing service provider. And we start with a thorough business plan. A business plan is important for a couple of reasons. Primarily, it offers direction and guidance, something that is of the… Read More »

Part I. Patience, Perseverance and Perspective

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Hello! Welcome to Part I of my series, a reflection of my new book, “Business Transformation: A New Path To Profit For The Printing Industry”. This is the first installment in a nine part series, chronicling some of the major highlights of the book, and how they can aid and assist your business into pushing… Read More »