Tag Archives: color management

How much color is enough?


In the last couple of years, full color production digital printing has become a cost-effective reality for many applications. Many more marketing departments are considering adding color to transaction documents or making their color direct mail pieces more dynamic (rather than printing black over color shells). This led me to ask some of my colleagues… Read More »

A Horse of a Different Color?


Is the use of color really that different in transactional and graphic arts print environments? Or do expectations and unique application characteristics drive the perception of color quality and the choice of color technology? In my experience, the lightning rod for differentiating the two comes down to five key questions: What drives the use of… Read More »