I asked the owner of a mid-size printing company how his business seemed to be going so far this year. He said “Well, I ended 2010 better than 2009 and we’ve started this year optimistically. The plant seems busier, quotes are up, my salespeople are telling me they’re seeing more action, and I’m even thinking of… Read More »
Many of us are still really commercial printers that are selling more services such as design, digital, mailing, and fulfillment, and aren’t ready to be Marketing Service Providers or Cross-Media Publishers. What do our sales reps do now?