Ever heard this one before? A print buyer sends the specs for a job specifying “recycled paper”. We’re talking about recycled “content” here, which is simply any percentage of the paper made from fiber (paper) that has been diverted from a waste stream. This is further broken down into pre- and post-consumer waste components. Commonly,… Read More »
Sustainability is a key priority for many of our customers who are looking for ways to improve their earth-friendly quotient. As a “green advocate,” I’m always on the lookout for tools, processes and programs that can help them achieve their green goals. Whether it’s adopting cool innovations like bamboo USBs, switching to FSC-certified or recycled papers,… Read More »
On August 20, 2009 the first provisions of the CARD Act go into effect. Beginning in February 2010, the CARD Act entails changes that impact what card issuers can charge, who they can charge and how and when those terms are disclosed. All of these companies are challenged to analyze, redesign and reprogram each of their marketing and customer communications over the next 6 months. Are you ready to help? Tick. Tick. Tick.