Tag Archives: creative

Reflecting on Apple’s Impact in Graphic Communications

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There has been a lot of reflection and praise all across the Web over the past week following the announcement on August 24 that Steve Jobs, Apple’s iconic CEO, resigned from his top spot at the company, likely due to his worsening health condition from a long bout with pancreatic cancer. Commentary has ranged from… Read More »

Direct Mail Copywriting 101. Tips from Top Experts

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Some would argue that significantly successful copywriters are born not made. I suppose you could say the same thing for long-distance runners or sculptors. The talent is there, but the perfecting is in the practice. With that in mind, perhaps the rest of us can learn from these classic, time-tested copywriting tactics employed by some… Read More »