Tag Archives: cross channel

Personalize? Just Because We Can, Doesn’t Mean We Should.


I received an annoying email from Harry and David this morning. This was definitely not an accident. I didn’t like it and here’s why. The Harry and David Harvest 2010 catalog showed up in my mailbox yesterday, complete with Intelligent Mail Barcode and a note to the Postmaster to deliver in the proscribed two-day window.… Read More »