Tag Archives: data

Avoiding a Multi-Channel Marketing Meltdown

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There is no doubt that more and more companies in the print industry are looking to expand their services to include additional marketing channels. Certainly, some have been doing that for many years, while others may just be starting to hop on the transformation path. The transformation from a print-only business to one that offers… Read More »

Understanding Different Applications for Personalization

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“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more. Wikipedia provides a very broad definition of personalization, which… Read More »

Are You Ready to Get on the Google+ Train?

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When Google+ was first released in 2011, there certainly was a lot of buzz in the marketing world.  However, for many of us, the reaction was this: “Oh no; do we really have another social network to worry about?” Well, if you have been neglecting adding Google+ to your marketing activities up until now, you… Read More »

3 Ways to Improve Your Mobile Website

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If you’ve already made the leap to creating a mobile website for your business, we commend you. Mobile website traffic continues to rise… and it will do so even more with all of the fortunate folks that received a smartphone as a gift this holiday season. When they interact with your company on a site… Read More »

Targeting, Inference and Missing the Point

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If you notice how direct marketers are treating you, you can figure out how well they know you…and what techniques they’re using to try to get you to buy. Sometimes marketers target you using previous transaction history or other available data. And that’s good. But sometimes you can see that marketers aren’t targeting you, but only making an inference about you. Sometimes making that inference goes just fine…and sometimes it’s way off base.