Digital printing is now mainstream for print production, and as such, print service providers and other companies are continuously looking for new opportunities to exploit the technology. A growing area where providers are looking to deliver differentiated offerings enabled through digital printing is photo publishing and, more broadly, photo merchandise. InfoTrends actually has a service… Read More »
The digital color print market has experienced dramatic changes over the past year. Inkjet technology is taking hold, providing organizations with more choices for addressing high-volume transactional/direct mail applications and offering an affordable alternative to pre-printed color shells. These new developments make it possible to produce full color variable data and image-oriented documents where personalized… Read More »
Yurchak Printing, Inc. was founded in 1998 in the heart of Amish country (Landisville, Pennsylvania). Its goal was to offer high-quality, short-run digital book manufacturing services to the publishing industry, manufacturing and service companies, professional associations, government agencies, and colleges and universities. The company sought to provide a service portfolio that managed the document lifecycle… Read More »
Ever heard this one before? A print buyer sends the specs for a job specifying “recycled paper”. We’re talking about recycled “content” here, which is simply any percentage of the paper made from fiber (paper) that has been diverted from a waste stream. This is further broken down into pre- and post-consumer waste components. Commonly,… Read More »
Hopefully this past summer represents more than great vacations, and marks an inflection point for our industry from the hunkering-down strategies during the recession to optimism and planning for future opportunities. The timing is perfect to explore these opportunities as the conference and trade show season starts to heat up. While webinars are a great… Read More »
We need to enable our print campaigns to launch on a dime in support of trends gleaned from online activity. Of course, we will want to communicate with people who are already online through online means – but why not extend the learning to be able to launch the same great message to the customers we know don’t use our online channels? Or simply reinforce the online message with a tangible printed campaign?
“In a difficult economy like this marketing budgets are tight. The only projects that get funded are the ones that can prove strong ROI. That’s why you need a way to prove to clients that your solutions will deliver.” This quote came from a November 18 press release from Caslon & Company promoting a PODi… Read More »
Is digital printing a production technology? Or a marketing strategy? “Digital Printing: Transforming Business and Marketing Models,” part of Heidi Tolliver-Nigro’s Marketer’s Primer Series, argues for the latter. It presents digital production not as technology in the domain of print buyers and production managers but as the foundation of a comprehensive strategy for changing the… Read More »