Tag Archives: Direct Mail

Would you like a fold with that?

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Check out the latest 60 Second Super Cool Fold of the Week. This fold comes from ITP inElizabethtown,Pennsylvaniaand is a piece they created for Global Business travel Association. It is a self-mailing piece that uses an open gate fold format with an interesting tweak. Watch the video to learn more!  

Another 60 Second Super Cool Fold of the Week

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Here is the 112th Super Cool Fold of the Week from Trish at FoldFactory. Watch as she teaches you how to create the fun Assymetrical Gate Fold piece with a perfed postcard. It was originally designed by Cayenne Creative Group for International Paper to promote their Elements line.

Here’s another Super Cool Fold of the Week!

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Direct mailers seem to get more and more innovative every week and create digitally printed pieces that I couldn’t even fathom on my own. This week’s fold is no exception. It is a hexagon-shaped fold that unfolds to a larger hexagon. The catch to successfully recreating this piece is to ensure that each mini hexagon… Read More »

Hey Direct Mailers! This one’s for you.

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If you’ve been paying attention to our blog – or to the world of print around you – then by now you are very familiar with QR codes and how they are being integrated into print almost everywhere. With an increased use of smart phones and the general public’s want of information hear and now,… Read More »

60 Second Super Cool Fold of the Week

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Are you looking for a new idea for a tradeshow leave-behind? Look no further than the 60 Second Super Cool Fold of the Week for the Long Triangle Fold. This collateral piece was designed by The Whitmore Print Group from Baltimore Maryland and created for Edge Technologies in Fairfax, Virgina. Enjoy!

The Fine Line Between Personalization and Scamming

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I received one of those refinancing letters in the mail today. It was perforated, tri-folded, and looked like some kind of official government document. The outside said, “Homeowner,” but inside, it addressed me by name, the refinance offer reflected my original mortgage, and the letter included a “pre-qualification offer.” So the inside said, “Personal, relevant… Read More »

Super Cool Fold of the Week

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Join Trish on her 100th episode as she shows us how to create a super cool direct mail piece from Hyundai. This is another good example of how direct mail can be powerful and innovative and can help your customers impress their target audience.

Use Mobile to Drive Print

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Everybody is talking about mobile marketing these days. From the perspective of the print provider, this transition is a threat to print. But does it need to be? In order for your customers to send out mobile marketing campaigns, they need to gather mobile phone numbers. How are they going to do that? Marketers cannot… Read More »

Getting Marketing Teams Engaged with Production Print

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It’s no secret that marketing departments are savvy when it comes to direct mail. It’s a channel they’ve traditionally owned. They routinely work with vendors – whether it’s a direct mail house or commercial printshop – who provide access to sophisticated tools for conceiving, creating, composing, personalizing, mail-merging, printing and delivering mail pieces to a… Read More »