Tag Archives: direct marketing

I’m Sorry, Did I Miss Something?


I was just reading an interview with Tony Cox, founder of the multichannel food consultancy 5th Food Group, in Multichannel Merchant. Halfway through, I stopped and said, “Huh? Did I really read that?” Cox had been asked whether he recommended mailing catalogs anymore or whether catalogs are playing a new role for direct merchants in… Read More »

Why Don’t Clients Repeat 1:1 Print Jobs?


“In a difficult economy like this marketing budgets are tight. The only projects that get funded are the ones that can prove strong ROI. That’s why you need a way to prove to clients that your solutions will deliver.” This quote came from a November 18 press release from Caslon & Company promoting a PODi… Read More »

Transpromo: What Coattail Are Marketing Messages Riding?


According to an article I recently read by InfoTrends, 63% of customers prefer promotional pieces over purely transactional documents. For this reason, “incorporating promotional messaging in transaction documents can both boost the appeal of a transactional document and generate a higher read rate for the marketing message.” When I read this, I had to stop… Read More »