Tag Archives: #dnirv

Managing Mobile Content – Why and How?

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Printers!  Have you thought about adding interactive QR Codes to your printed pieces?  If you are, then are your QR Codes leading to mobilized content?  By this I mean content that provides your audience with a pleasant experience of mobile accessible, easy-to-read content with photos, links and more.  If not, you should consider using a Mobile Content… Read More »

Achieving Customer Communications Nirvana

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“Right message, right time, right medium” is the mantra that we’ve been hearing regarding the need to make communications more relevant, personalized, and tailored to a person’s interests and preferences. One area where we’ve seen increased focus on applying this concept is in the area of customer communications, which encompasses informational, transactional, and promotional communications… Read More »

Is It Possible to Calculate ROI Across Multiple Channels? Maybe. Probably. Yes.

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While he was tramping around Peru, Peter O’Neill, a web analyst from Australia, dreamed up a blog about achieving excellence in “joined-up” marketing. Peter concludes that the marketing management tools and web analytics that measure revenue at various online touchpoints don’t reflect the contribution of offline activities like friends’ recommendations, using multiple computers when ordering,… Read More »

Key elements of sustainable paper procurement: Part 1

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The environmental impacts of forestry and pulp and paper operations have been extensively investigated, reported and in certain cases exaggerated and dramatized for maximum impact, including images of clear-cut areas of forest, mill sites emitting wastewater and air emissions. But, there is a positive side to communicate as well. More paper buyers are now evaluating the environmental and social responsibility of their paper suppliers to minimize risks and develop business relationships with producers who are engaged in sustainability. Below are some basic tips that help define “sustainable paper” based on procurement policies I have had the opportunity to review and key guidance documents such as the WBCSD / WRI Guide on Sustainable Procurement of Wood and Paper-based Products.

Sit Tight. It’s the Year of the Pitch.

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I received a press release from Pitch PR touting a Chicago-area company that’s got “a new way for business to market their services electronically/paper-free.” For $199 a year, Pitch says a business can go green, go mobile, and “stay in touch.” It can create “electronic brochures, flyers, messages, schedules, electronic business cards, and more.” I… Read More »

For Direct Mail, Don’t Forget About the Fold

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By leveraging current technology, marketers can use print as a way to create a dialogue in B2C communications. Send an email, then a targeted print piece with a PURL, a microsite or QR code to increase points of contact and gather more information about the customer’s interests. In doing this, they’re saying goodbye to the… Read More »

It’s more than Print that’s changing

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Paper making has changed over the past decades. The industry uses renewable energy more that ever, it has reduced water usage and has increased the use of recovered fiber; forest certification and chain of custody now insure the end user that the right things are being done, really! But it also has been keeping up… Read More »

Where did “ON DEMAND” Go?

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Has anyone else been confused when trying to find the On Demand Conference? I have been a regular attendee for years and received the call for conference papers last year. When I hit the link to “Conference Info” and “Register for the Program” on the web site and ended up at Publishing Xchange I was… Read More »

Using Social Media With Your Smart Phone

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Who knew it would ever be possible to share a plethora of informational content, upload photos, alert every Facebook and Twitter friend where you are and tweet about what is on your mind- all within seconds just by using a phone? Today, technology is excelling at pushing the possibilities of what smart phones can do… Read More »

Firing the Client and Entrepreneurship

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Sometimes you need to fire your client. God, that’s a hard one for me. After 16 years at the helm of my own company and over 700 clients, I’ve only given a client the pink slip four times (and once it was simply for their sake because they were really too busy and successful to… Read More »