Tag Archives: #dnirv

Do your suppliers make the grade? Do you?

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In this economy and with all the pressures, are your key suppliers delivering the performance you expect? Have you run into any of these issues: Inconsistent quality throughout a production run or from shipment to shipment? Product not packaged or labeled as specified? Quantities are short or there are excessive overruns? Late deliveries? The impacts to your company are bad enough, affecting your costs due to rework, inspection, or slowdown in production, but the real and lasting impact is failure to meet your customer’s delivery or quality expectations. These are just a few of the purchasing and supplier challenges facing organizations today. What can you do about it?

Do You Eat Your Own Cooking?

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In prepping for this post, I called several service providers around the country, primarily regional firms that I’ve known for a while. I tried to focus on companies that used to mail to me when I was with Art Plus Technology. I started working on this thinking I would get a whole bunch of great examples to show. Instead, I got several types of responses to my request to “speak to the person who handles internal marketing for the company rather than marketing services for clients:”

Graphic Arts Printing – What’s Workflow got to do with it?

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If you’re a commercial printer looking to get your share of the growing digital opportunity, what’s workflow got to do with it? A lot, as it turns out. In fact, workflow can mean the difference between a print operation that’s rooted in the dark ages and one equipped to satisfy the expectations of 21st century customers. Can streamlined digital workflow help commercial printers survive – or better yet, thrive – in the second decade of the new millennium? Yes it can -and here’s how:

Facebook Basics for the Marketing Services Provider

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Did you know that Facebook has over 200 million active users? Don’t you think your current and future customers are among them? So stop putting off the inevitable and set up a Facebook business page so you can connect with prospects and customers, promote your products/services, and also the content you put out (articles, videos, audios, etc.) about your products and services.

Stolen Fold from Sheraton

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I found this diemensional promo piece in a Sheraton hotel room. It has different lenght panels with half inch tabs glued to the center. It makes a super-cool reveal – take a look! Below is the embed code for this week’s fold: Sheraton Dimensional Promo Piece

How Responsible Sourcing Will Impact Printers in 2011

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The rhetoric surrounding “green”, “sustainability” and “corporate social responsibility” has cooled a bit. This means we are now in the normalization phase. Between 2005 and 2008, literally everything gained a greenish tinge. 2009 capped the trend by becoming the year of the “green printing trade show”. Trade shows in 2010 had a diminished green presence. So here we are in 2011. Responsible sourcing/procurement is fast becoming the driving realization that encompasses everything green and sustainable.

New Skills for New Services

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Many companies acquiring new solutions fail to develop a comprehensive plan before going to market. They go right from training on the solution into the field with exactly the same approach that they used for their traditional offerings. This is a doomed approach. With that in mind let’s discuss the new skills for new services that are required for success with a new solution.

Requests For Proposal: End the Madness!

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Let’s face it, most participants in the RFP process (from either the Issuer’s or the Responder’s perspective) don’t profit from it. You would think that the Issuer would always benefit but, in fact, they usually only achieve cost savings in trade for

What Does “Desperate Simplification” Mean To Direct Marketers?

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The “desperate simplification trend” from noted marketing guru Rohit Bhargava suggests that “Information overload is leading consumers to seek simplification.” In terms of direct marketing, I think Bhargava’s deals with seven important “musts.” 1. Get to the point immediately. It’s okay to write long direct mail letters – after all, these sometime work best, especially… Read More »

The Shirts Have it.

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It’s hard to believe, but to date I’ve done more than 80 Fold of the Week videos. The shirts that have become my trademark have been very popular with my viewers, and I get a lot of questions and comments about them. Many ask if I repeat the shirts, or of they’re new every time.… Read More »