Tag Archives: eCommerce

Understanding Different Applications for Personalization

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“Personalization” continues to be a prominent topic in a number of different circles: marketing, publishing, eCommerce, social networking, and search. It’s no wonder why: personalization helps boost response rates and profitability in cross-media campaigns, helps marketers drive conversion on their Websites & landing pages, and much more. Wikipedia provides a very broad definition of personalization, which… Read More »